I love basketball – I am amazed how talented players are able to play under 48 minutes of high pressure basketball, let alone the aggressive home court fans.
I am also amazed how they manage their time – practice, travel throughout the season, family, personal… and entrepreneurship.
Entrepreneurship? Sure – US athletes are avid entrepreneur.
To highlight basketball, the presence of NBA has ‘monetise’ all aspects of basketball game and the players themselves. NBA is also a business school for rookie players and a business incubator for experienced players.
Each basketball player do personal branding – the better you are, the more exposure you have. The more ‘hype’ and ‘unique’ you are, your brand value rise accordingly.
Thus, NBA stars – let alone the elite club of superstars – are a great marketing material for endorsing a well-known, both sports and non-sports related, and for starting their own business.
Some donate their money. Some build a school or a community development organisation. Some just do the ol’ commercial thing – open a restaurant, open a fleet company, open a retail store, etc.
NBA players are entrepreneurs – and notably, social entrepreneurs – they understand how to build brand and start a business by capitalising their brand and money – often for the better of the community they involved in.
NBA players are good entrepreneurs – They know the value of hard work. They know how to deal with pressure on and off-court. They know how to carry themselves (well, most of them). Not all of them are entrepreneur by heart – but the environment they are in gives them all tools that are possible to make them good entrepreneurs.
Watch NBA playoff games – watch entrepreneurs battle on court!
Ivan Widjaya
NBA fan
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