Brand Management in Franchising - My Guest Post at Small Business Branding Blog

I wrote a post for Small Business Branding, titled Why Brand Management is Paramount in Franchising. Thanks, Vera, for having me as a guest in your excellent business blog!

I basically highlight the importance (and the real challenge) of managing brand in franchising. I say ‘real challenge’ due the fact that the brand name is not only built by the franchisor, but also by the franchisee.

Please do check my guest post out and share me what you think :)

Ivan Widjaya
Guest posting

Related posts:

  1. Why Brand Management is Paramount in Franchising
  2. Franchisor Insider Story: Why Franchising is Difficult yet Necessary in Growing Your Business
  3. Noobpreneur.com is On Top 50 Franchising Blog Post 2008
  4. 10 Myths in Franchising
  5. Franchise agreement: From a Noobpreneur Point of View

About the Author

Author profile pictureIvan Widjaya is the Owner/Editor of Noobpreneur.com. He is a web property investor, blogger and web property maker, and currently managing and running websites and blogs on various topics under the brand name of My Web Estate.

Visit Noobpreneur's profile and other posts.

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Published on: July 10th, 2008
Categories: about business
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comments (2) | Leave a Reply
  1. Hi Ivan, I can’t seem to find your guest post. :) Anita

  2. Anita,

    I’m still checking with the blog owner, why she deleted my guest post, as well as several blog posts on her site. I suspect some server problems cause the blog database lost the last data.

    Anyway, thanks for dropping by! :)

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