I wrote a post for Small Business Branding, titled Why Brand Management is Paramount in Franchising. Thanks, Vera, for having me as a guest in your excellent business blog!
I basically highlight the importance (and the real challenge) of managing brand in franchising. I say ‘real challenge’ due the fact that the brand name is not only built by the franchisor, but also by the franchisee.
Please do check my guest post out and share me what you think :)
Ivan Widjaya
Guest posting
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Ivan Widjaya
Scott Messinger
Mariam Noronha
Hi Ivan, I can’t seem to find your guest post. :) Anita
Anita,
I’m still checking with the blog owner, why she deleted my guest post, as well as several blog posts on her site. I suspect some server problems cause the blog database lost the last data.
Anyway, thanks for dropping by! :)