- 2009 Top 10 Small Business Ideas
- Is Email Marketing Dead?
- Make Money Online from Blogs: Case Studies
- Philanthropy - A Good Business Practice, But Unethical?
- Quitting Your Job to Start Your Own Business Today Might Not be a Good Idea
- 10 Online Business Ideas that Can Give You More Than 1000 Percent Return on Investment
Choose Your Small Business Brand Name Wisely
I always curious about stores and business names’ background, because I believe that every business has a history and its own story about the name.
Surprisingly, not all business owners start their business with the well-thought name – it’s often happen on the go.
Unfortunately, the on-the-go business name will follow you and your business wherever you and your business go. Regret your name choices will only ‘reset’ your brand value to zero, and rebuild it again from the scratch.
Why John’s Shop is not a good store name
With all due respect to the Johns, John’s Shop does not make a good brand name. So does Baby Shop, Electronic Store, Mom ‘n Pop Shop, and other similar names.
Your brand name has to be decided by considering either:
- What you sell or serve, or
- The ‘brandability’ or the brand name you choose
John’s Orchids is better than John’s Shop simply due the fact that the former is more descriptive and more brandable than the latter.
Name your brand carefully – it’s often where most of the value is
Your brand name is your most precious asset. sure, you might have other assets, such as cash, buildings, clients, etc. But the real value is in your brand name.
Microsoft is not, well, Microsoft if Bill Gates changed the brand name to, for example, Gatesoft. Gatesoft is not worth billions of dollar. Microsoft does.
So, to conclude, name your business well as building a business with a strong and brandable name will push you and your business further.
Ivan Widjaya
Brand name
- How to Choose A Great Domain Name for Your Great Online Business
- How to Choose the Right Partner to Outsource your Product or Order Fulfillment
- Brand Management in Franchising – My Guest Post at Small Business Branding Blog
- Why Brand Management is Paramount in Franchising
- How to Search Great Domain Names for Your Online Business for Free
- How to Choose the Right Franchise – Episode 2
About the Author
Ivan Widjaya is the Owner/Editor of Noobpreneur.com. He is a web property investor, blogger and web property maker, and currently manages and writes for My Web Estate. He also runs a web design business, Chalcedony Design, specialising in Wordpress theme creation, and plenty other web business.
Visit Noobpreneur's profile and other posts.
Brought to you by...











Noobpreneur.com is now on
Enjoy a faster browsing experience with us. We are now powered by 












EXCELLENT ADVICE! There is a huge difference between “McDonalds” and “burger joint”. It’s all about the brand.
Talk to you soon,
T
T,
Thanks for the thumbs up :)
Great example you have – having Burger Joint as your brand name is, unfortunately, making your business ‘forgettable’…
Cheers!
Hey really good weblog!! Guy .. Beautiful .. Incredible .. I’ll bookmark your blog and consider the feeds also…
just wanted to say great blog.