As a small business owner, I bet you have visited trade shows, if not be a part in the trade shows yourself.
If you never visited any trade shows, you gotta visit one more sooner than later, as you miss a couple of benefits by going to one.
Benefit #1: You can network with fellow business owner.
Benefit #2: You can keep yourself updated with trends in your niche.
Benefit #3: Free stuffs and gadgets for you!
Benefit #1 and #2 are apparent and pretty much straightforward, but did you know that it is benefit #3 that ‘hook’ you up with the brand name printed on the free stuffs and gadgets?
By ‘hooking’ up, I mean your sub-conscious mind ‘eats’ the ‘bait’ given for you from the brand names. All of a sudden, when you need something for your business, you remember one or two of the brand name printed on the promotion products you received in your last trade show visit, offering just the thing your business might need.
That my friend, the power of promotional products!
Why some trade show tenants are focusing on their promotional products more than their own products
Most trade show tenants offer promotional products, mainly to attract visitors to visit their booths. But did you know that some of them are actually crafting their trade show giveaways in such a way that the promotional products seem more important than their business’ products?
Some do pursue unique promotional items to strengthen the effects of the ‘hook’. Your company/brand name printed on a pen or a badge is quite common these days, but how sonic rocks stress reliever gadget sounds to you?
Don’t underestimate the power of trade show giveaways!
Why putting emphasis on the promotional products? Like what I mentioned above, it is very, very important to ‘hook’ visitors with your brand. Not only in the trade show, the ‘hook’ is keep working for the brand names printed on the promotional products because they often end up on your office’s desk, and exposed to you each and every day.
Never mind the cool gadgets – Even a good looking, standard, promotional pen that you use everyday can expose the brand name to you each and every day.
So all in all, I highly recommend you to start taking your trade show giveaways more seriously than ever, as it can bring more clients to your business more effectively than you imagine :)
Ivan Widjaya
I collect trade show giveaways :)
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On top of focusing on your actual giveaways, you should also stay focused on your tradeshow activities. FreshBooks seems to be leading the way in this arena by providing a free pancake breakfast and volunteer door holders (wearing FB tshirts, of course). Some really fresh and simple ideas for garnering some attention and being MEMORABLE.
Thanks for the great article, Ivan.
Agreed that they are totally worthwhile attending. I have my own tech business and although not trade shows where I am selling something the power of networking is well worth it in my opinion.
@ GoEverywhere Team – Of course – on the other hands, trade show activities are influential to the success of the trade show’s tenants :)
@ Niall Harbison – yes, trade shows are great places to network, that could eventually bring more business, or even partnership to you.
Thanks for commenting! :)
Awesome blog by the way. To increase your views, I would change up your H1 tags though, but thats just an opinion. If you get the chance check out my blog and see how I done my H1 tags.
Thanks for the tips!
I’m enormously grateful that I found this article. This’s exactly the advice I was initially looking for.