Want online business growth? Sack the marketing team!
The rise of social media has changed the way people use the internet. Studies confirm internet users spend most of their time on social networks like Facebook, YouTube, and Twitter.
So if you’re expecting growth by marketing your website the old way, don’t expect results.
In this Attraction Blueprint video leading digital marketing strategists Bob Young, (the man behind Red Hat and lulu.com) and David Meerman Scott, (author of The New Rules of Marketing and PR) argue businesses need a new set of skills.
You need to think like a publisher not like an advertiser
It’s a complete shift away from the old hard-sell. Instead you directly attract thousands of customers with informative, funny, entertaining or valuable content. Think video, audio, podcasts, blogs, ebooks, widgets and applications.
The video focuses on why traditional approaches to marketing just don’t work anymore and outlines a complete Attraction Blueprint to engage online audiences.
It’s inspirational stuff – Check out the following video.
Image by Mac Babs – Bárbara Bessa.
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Hello! How are you today? It’s just that i enjoy your website so much, and that i believe you could start earning a bunch of dinero from it. I have a few thriving blogs that i started pulling in some money from recently. They use a thing called a content hider widget, that makes guests fill out a survey inorder to view premium content or to download files that they want. And every time they do a easy survey i earn about a dollar. Pretty awsome eh? Been earning much more from it than adsense. Feel free to email me, or you can check it out through my refferal link. tinyurl.com/yevwfst, Kind Regards, Hennrik Y. Hanson
Hi Hennrik,
I’ve been involved with CPAlead, but ‘content hider’ is really hated by visitors. I also have a couple of video sites making me some dollars using the widget you mentioned, but it’s just not for me, I guess.