Marketing is not just an advertising gimmick. People who serve fortune 5 billion know it much better than the others.
Near my work place, there is a vendor who sells coconut water.
Cococnutpreneurs
The whole process of extracting coconut involves cutting the coconut, peeling the skin and putting in the straw.
Peeling the coconut
A person has to wait for an average of 3-4 minutes on any other coconut vendors’ selling point. This vendor has reduced the waiting time to few seconds by keeping the coconuts ready so that customers are only needed to wait for the vendor to put in the straws.
Zero cost Innovation
A very simple innovation in the process but allowing the coconut vendor to effectively provide a quick, COOL, coconut water. A good customer service – That’s his differentiator.
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