Slack ad banner

One More Reason Not to Use Recession as An Excuse to Procrastinate

Cafe Yumm - Eugene, Oregon

Cafe Yumm - Eugene, Oregon

Recession impacts every single small business owner in one way or another. That being said, not all small business owners are trying their best to beat the recession and thrive. Some small business owners do drown in the economic turmoil – Some survive, and some others going out of business.

However bad the recession is, some business owners seem to use the recession as an excuse to procrastinate. They use starting-all-over-again anxiety, this-is-not-the-right-time business analysis, and any other excuses to stop doing what a business person should do – Gather him/herself, and start all over again to speed up local economy recovery, and eventually global economy recovery.

As more and more unemployed (due to downsizing) are “forced” to enter entrepreneurship, the local economy will soon also be “forced” to get back on track – Being an entrepreneur is hot today! If you procrastinate, you shall lose competitive edge when the wave of economic recovery has begun.

Case study: How Eugene, Oregon-based Cafe Yumm enhances the local economy

Procrastinators – Shame on you! You should watch this business news video to help you give an idea why you should get out of your “comfort zone” (it’s actually not that comfort, anyway.)

Cafe Yumm offers healthy and organic food, as well as the healthy complementary products, the Yumm Sauces. It is buzzed as one of the 10 fastest growing company in Oregon (According to Portland Business Journal) – The Cafe is on expansion mode right now, by establishing more stores and tripling the office space.

The impact: More jobs for the local area.

Cafe Yumm doesn’t stop there – They expand to the Internet, establishing a website and blog, doing social media marketing on Facebook and Twitter, and build a community on those social media (including sharing Yumm sauce recipes among members.) They are also in the process of using YouTube for social media marketing purposes.

How’s that for thriving in the recession?

Ivan Widjaya
No procrastination in recession times allowed!

About author

Ivan Widjaya
Ivan Widjaya 2195 posts

Ivan Widjaya is the Owner/Editor of Noobpreneur.com, as well as several other blogs. He is a business blogger, web publisher and content marketer for SMEs.

Funding Note

You might also like

Marketing

What are The Emerging Trends in Education Marketing in 2013?

Following 2012’s dip in university applications, it will be interesting to see how this year pans out given that the big hike in tuition fees should prove to be a

News

Why Surety Bonds Can Prove Crucial for Start-Ups

Entrepreneurs generally have a mile-long checklist in the build up to launching their new venture. But one item in particular routinely fails to make the cut: Surety bonds. And that

News

Have You Enrolled Your Hardware Startup in The 16-week LaunchHouse Accelerator (LHX) Fall Program?

Whether you like it or not technology is becoming a saturated market for fledgling startups. Think about it – There are currently more than 300 software specific accelerator programs being

 
  • Cheers for the tip, Rachel!

  • Rachel

    Here’s an idea to help with making money in a recession: buy a good, established domain like rasof.com.
    It’s a profitable investment.