Subscribe to RSS FeedGet small business ideas:
RSS | email
separator twitter separator
Connect with me:

BX LinkedIn
  • web directory
  • Advertise Here
Advertise with Noobpreneur.com - click here for our Media Kit and Rates.

9 Fool-Proof Strategy for Your Business Blog

business blogging

business blogging

Are you thinking of starting a business blog? Here are 9 full proof strategies that you can implement on your business blog today to make it a success.

  • Host a Blog on your own domain: One of the biggest mistakes made by many business owners is hosting blogs on a third-party domain, like “blogspot.com” or “wordpress.com”. Third-party hosted blog solutions can be very easy to set up and can get you up and running fast, however in the long run it will come back to bite you. Once you’ve built an audience, search engine value, etc., you will be sort of tied to that domain and it will be very hard to move to your own hosted solution. So the best strategy is to get off on the right foot, and make sure you’re using your own domain name from the very beginning.
  • Invest on your Blog design: Many bloggers don’t concentrate on their blog design and start off with a free theme that is probably live in thousand other blogs. For personal blogs this model may work, but for a business blog a generic blog design may sell. Marketing is all about product differentiation, and you’ll have a hard time standing out as a business when your blog looks just like hundred others that are out there. Skip the free themes, and put some money toward hiring a designer to do the job right. Never underestimate the effectiveness of a really professional design.
  • Keep it clean & simple: Don’t get overwhelmed with all the cool widgets, plugins, add-ons, hacks, customizations that many of the blog CMS offers. Always remember that most of your readers really don’t care about those funky stuffs. They came to read your blog posts. So the cleaner and more pure you can make your blog, the better. Cut as much clutter as you can and keep your blog clean & simple.
  • Integrate your blog with your business website: One of the reasons you probably have decided to start a business blog is so that you can slowly directly some of your blog traffic to your primary business site to increase leads & sales. But in order to be successful at doing that, you have to make sure that your blog is properly integrated with your business site. Make sure readers know who’s doing the blogging, and what else you can do for them.
  • Clearly Define your Blog Audience: It is important to keep your blog focused to your audience and write specifically for them. One effective way of keeping yourself focused to your audience is to create a persona profile that describes an individual from your niche. Try giving him or her name and brainstorm the type of things he or she would want out of your website, and then write all your blog posts to that one imaginary person. This will keep you focused on your audience at all times, and will give your voice a more personal touch.
  • Always Stay on topic: This is very much related to the last point — once you’ve already identified your target audience, only post things that are relevant to that audience. Diluting your blog with posts about your cat is not going to help you build readership.
  • Write original content: Rather than just “rewriting” what others have already wrote elsewhere, try to come up with your own original piece.
  • Promote the blog through your business: Business blogging is a two-way deal. Don’t look at your blog just as a lead-generation machine; make sure that your existing customers know about the blog as well. It will help to build brand awareness, increase loyalty, and at the same time empower you with the ability to communicate on important topics.
  • Encourage discussion: If you want to have a conversation in your blog, you’ve got to be willing to take a few thumps. Enable comments on your blog, and don’t go around deleting everything that’s unflattering and negative about your product/service. The only things that should really be moderated are blatantly offensive trolling and obvious spam.

Bonus Tip:

  • Don’t be obsessed with ranking and stats: It can be really fun to watch your search ranking or traffic spike when you get on Digg, stumble upon or other social media, but the reality is that these sudden traffic spikes have little effect on the overall success of your business. Try to stay true to your core audience, work hard to get the word out, and then be happy with whatever you’ve got. Even one single loyal reader can totally change the course of your business!
  • RSS
  • LinkedIn
  • Twitter
  • StumbleUpon
  • Digg
  • del.icio.us
  • Technorati
  • Reddit
  • Mixx
  • Diigo
  • Yahoo! Buzz
  • Ping.fm
  • Propeller
  • Facebook
  • Google Bookmarks
  • Faves
  • BlinkList
  • PDF
  • Print
  • email

About the Author

Author profile pictureRichard is a Dallas Internet marketing consultant and president of VIP Realty, The Premier Dallas Real Estate Firm.

Visit Richard's profile and other posts.

NOOBPRENEUR.COM SMALL BUSINESS ARTICLE

Brought to you by...

Leave a Reply

Search Noobpreneur.com
Hear Ye, Hear Ye!

Noobpreneur.com is now on The Visa Business Network. More on this coming up - stay tuned!

Enjoy a faster browsing experience with us. We are now powered by 100% green cPanel cloud hosting, SiteCloud.

Categories
Sponsored Links
Recent Comments
  • Scott Messinger: Nigel- Thanks for reading and commenting. I think all business owners allow these thoughts to enter...
  • FiddyP: the number one position on Google for their chosen terms recently wrote an interesting article on SEO and is...
  • Noobpreneur: Joe, Exactly – an endless loop, indeed. And the end result is you know a lot of things but...
  • Joe Marston: I attended a gathering of affiliate marketers earlier this year (in the UK) and one of the presenters...
  • Noobpreneur: Hi Simon, Thanks – I know this is controversial but it’s from my own observation as an ebook...
  • Simon Duck | Profit Duck: Quite a controversial article, but one which is fact true. Obviously people will always buy...
  • Noobpreneur: Samrat, Just find them online ;)
  • samrat: please send to my mail this game
  • law degree: Great article. I’ve been waighing up a move to the US to study law and, before reading this...
  • Noobpreneur: Hi Alex, “Can you explain how your top ten is actually making money form their youtube...
Business Resources

Host your business websites with a reliable and environmentally-friendly web hosting company, HostGator.

Ready to make money online? I recommend you NameCheap for a one-stop shopping for your online business needs - Domain names, web hosting, and many more.

Office Supplies
Part of being an entrepreneur is having the right supplies. Make sure you have business cards, calendars, and mugs to go forward with your business.
Archives
Miscellaneous
Creative Commons Attribution-No Derivative Works 3.0 Unported License Page copy protected against web site content infringement by Copyscape
Lend an Entrepreneur
visit Kiva
Fund a loan today!
Image for Angela Margarita C...'s Kiva LoanNameAngela Margarita C...
BusinessDairy
CountryEcuador
Raised$50/775
 
Image for Rosa Luz Ortega Ay...'s Kiva LoanNameRosa Luz Ortega Ay...
BusinessAnimal Sales
CountryEcuador
Raised$0/550
 
Image for Corazon Sabal's Kiva LoanNameCorazon Sabal
BusinessVehicle Repairs
CountryPhilippines
Raised$150/200
 
Image for Elsa Maria Castrej...'s Kiva LoanNameElsa Maria Castrej...
BusinessFood Stall
CountryPeru
Raised$0/375
 
Image for Djanali Gudratov's Kiva LoanNameDjanali Gudratov
BusinessRetail
CountryAzerbaijan
Raised$0/2500
 

Noobpreneur.com Featured Business Authors

» Blog with us

Business Resources

Download Hundreds of Complimentary Industry Resources
Get hundreds of popular Industry magazines, white papers, webinars, podcasts, and more; all available at no cost to you. With more than 600 complimentary offers, you'll find plenty of titles to suit your professional interests and needs. Click Here and Sign up today!

  • Watch business tips and updates from Business TV - business video sharing and promotion site.
  • Visit DirectoryDaily.com for directory reviews and updates on directory business from the web.
  • Have a look at one of our authors new online Carp Rigs business.

Entrepreneurship Blogs - BlogCatalog Blog Directory Business Business blogs

BizSugar ContributorTop 50 Blogs

Noobpreneur.com QR code Invesp - Small business category Invesp - Startups category Invesp - Business category