Tips to Increase Landing Page Conversions

We put great efforts to get good ranking in the search engines and all our efforts will make sense only when we get the desired conversions. The secret of increasing your conversions lies in the quality of your landing pages or your web pages in general. Here are few tips on how you can increase your landing page conversions.

1. Content that can be easily understood
Make sure that your web page content is easy to understand. Keep it simple & present it in a highly user friendly way. Break the main concepts into easy to understand bulleted text. Make it easy for the eyes by avoiding huge chunks of text.

2. Provide highly goal oriented content
Each page of your website should have as a specific goal and a specific key action for the visitor. Without specific call to action, your website visitors are bound to go astray and eventually leave your website without performing the key action.

3. Do not confuse the visitors with too many options
When you set your call to action, do not confuse them with too many options. As a rule of thumb you should be able to summarize the page’s intention in five words.

4. Give Simple and Straightforward instructions
Keep your pages simple; you need an impressive design but only to the extent of retaining the visitors in the site long enough to see the submit button. You should’nt allow your design to distract your website visitors.

5. Visitors Prefer Short Submission Forms
No one likes to spend 15 minutes filling a long web form. Keep your web forms short and simple.

6. No marketing jargons
Try to avoid all types of marketing jargons and buzz words in the landing page, often marketing talk puts off the people. Make sure that your pages can be understood even by a 6th grader.

7. Win the Trust of the Visitors
Try to look at your website from the visitors point of view and remove all the elements that will elicit even the slightest suspicion about your web pages or website. Keep it clean. Use highly professional designs, pay attention to details. Display all the awards and certifications you have received along with the logos that vouch for your credibility. Your visitors want to know that you are trustworthy, so make sure that you convey that message to them.

Image by jaylopez.