FreshBooks cloud accounting app

Online Business Owners: How to Measure the Real Quality of Your Internet Business

online business growth

Analysing an Internet business

I have been involving in online business for more than 3 years. During that short 3 years, I’ve seen quite a lot, especially in one issue: When it comes to business websites, looks can be deceiving.

There is one major misconception in measuring a worthiness of a website: A website with well-designed front end doesn’t necessarily means that the website is high in quality. On contrary, a website can have dull front-end design, but extraordinary content and products/services to sell.

How to measure the “real” quality of an Internet business

As a webpreneur, my job is to make my site the best in both worlds: My business website should be both pleasant to the eyes, as well as offer quality content, products or services inside.

A different issue arises when I am going to buy a promising website; I do know that front-end design is a good selling point, but what matters to me is what’s going on in the background: The traffic stats, the popularity of the site, the seller’s background and many others.

Obviously, you need to know the answer very well to those issues.

Related: How to know that my online business is growing?

Why knowing your site’s stats matters

Not only for yourself, knowing what’s going on in the back-end is also important when you are looking for leverages – typically business funding – to help your business website grows well.

That being said, there will be a time that you need to partner with others to grow your Internet business, for some reasons: You probably need capital to grow your web business well, typically by attracting investors, partners and/or advertisers and entice them to invest in your web business.

Now, the question is: How to let your potential investors, partners and advertisers know that you have a promising Internet company? How to persuade them to invest, partner and advertise with you?

How to show that your online business is growing?

There are actually many things you can do to “brag” about your online business. The best way is by showing interested parties stats, graphs and other supporting materials – presented in visually appealing ways – such as Investor’s guide, advertisers’ kit, media kit, etc.

If you are looking for a guide that can help you measure your web business’ growth, I do have a good resource to recommend – please feel free to share what you think…

How Do I Show That My Internet Company Is Growing?

Ivan Widjaya
Measuring your online business growth

Disclaimer: I receive incentives to share my views on this particular blog post, but all of the opinions are my own. My blog is a part of an online influencer network for Business on Main.

About author

Ivan Widjaya
Ivan Widjaya 1778 posts

Ivan Widjaya is the Owner/Editor of Noobpreneur.com. He is a web property investor, blogger and web property builder.

You might also like

Productivity

Master Time Management With These 5 Tips

When you’re a new business leader, everyone loves to tell you about the myriad of challenges ahead — making difficult decisions, analyzing market trends, and staying innovative — but few

Tips

Business Plan Writing: How to Write an Executive Summary

Startups everywhere tremble at the thought of them. Business owners spend countless hours thinking of ways to avoid them. Investors and other financiers wonder what in the world is so

Tips

5 Ideas to Help Small Businesses Cut Costs

As a small business owner seeking to establish your business and possibly swimming against the tide in tough times, cost cutting might be the thing you need. However, cutting costs

Also From The Business World