Slack ad banner

If A Job Is Worth Doing, Then Do It Online: A Look Into E-Commerce



E-commerce, the process of buying and selling goods online, has undergone massive increases over recent years and despite the global recession online sales have expanded at a rate of 16.25% over the past two years. This has made the online realm the ideal platform for businesses but what don’t you know about e-commerce?

1. E-commerce sales, one of the world’s biggest online retailers, accounts for approximately one third of the USA’s e-commerce sales. Establishing a successful business website can therefore be a ticket to increased revenue and exceptionally high sales figures.

2. Quality of life

According to a survey undertaken in Germany, the majority of their shoppers feel e-commerce improves their quality of life with 44% claiming online shopping is more enjoyable whilst 63% find it less stressful and 81% feel it improves their time management.

3. Widespread appeal

More than 80% of online users have used the internet to purchase something at some point or another, making online retail a lucrative area of investment. This 80% is made up of ‘casual shoppers’ and the more dedicated recurrent shoppers (who account for 50%).

One of the facilitators of this appeal is the use of secure payment systems such as Sage Pay. These are respected systems which enable businesses to handle online transactions securely, allowing them to provide a good level of service whilst ensuring customers feel confident with their online activities.

4. Favoured by older generations

Whilst many see the internet and e-commerce as a young man’s game it is actually the older demographics who seem more familiar with it. American statistics show that 68% of those aged 31-44 and those aged 55-65 are e-shoppers whilst just 54% of those aged 18-34 can say the same.

The ease of online payment systems is perhaps one of the main reasons for this – making online shopping accessible to users of all ages. Many sites offer varied payment methods and investing in useful tools such as a shopping cart plug-in can make virtual shopping resemble real-life: making it easier for users to navigate and understand.

5. Mobile popularity

Just as internet shopping provides greater conveniences over traditional methods, mobile shopping is set to make things even easier. There are approximately 1.2 billion mobile web users worldwide – a number which is only expected to increase as Smartphones and computer Tablets become more popular.

This makes plug-ins and apps which enable shopping to be completed via mobile phones essential for any business. Online retailer should also make sure their websites is available in a format which is supported by these devices – something which has already been named as a trend of web design for 2012.

About the Author: Kevin Joys is a frequent blogger and web advisor. Appreciating that people no longer depend on website designers to make their ideas become a reality, Kevin offers regular advice to everyday internet users. He explains everything from how to make a website to how to increase your internet traffic.

About author

SMB Authors
SMB Authors 1031 posts

This article is one of the excellent contributions from small business owners, decision makers and professionals.

Funding Note

You might also like


Wonga Rebrands Offering Consumers “Credit for the Real World”

Online payday loans provider Wonga has undergone a dramatic revamp, radically improving its service and premièring brand new adverts with a focus on responsible lending & borrowing. The internationally recognised


Google Panda Case Study:

The Google Panda update has scrambled website owners worldwide. Among all that are impacted negatively by the update, is one of the big names on the web today that


Noobpreneur Thanksgiving Contest

Happy Thanksgiving to all of you who celebrate it :) The Thanksgiving also means the Black Friday on the next day – the first day of the Christmas season and

  • Sarah,

    My wife once ordered a fancy dinner set from an online store, and the set was delivered – by a local shipping partner – in a crate that is nailed all over, making it impossible to open it without a hammer or pry. Well, it’s wood so it’s greener than styrofoam, but it’s a waste of wood and a real hassle for me.

  • I absolutely agree — online shopping is the best way to avoid crowd and find the best prices. However, I would urge any e-commerce entrepreneur to be mindful of the waste involved in unnecessary shipping supplies, and to cut down on them whenever possible. Don’t send small items in huge boxes filled with styrofoam peanuts! Consider marketing your “green initiative” and commitment to cutting down on waste.