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Tipping Point – The Difference between Business Success and Failure

If you thought business success and failure were a byproduct of the environment and consumer perceptions then you need to stop and think again. I believe that success and failure happen within and it is we who emit the energy that draws either of these events in to our lives personally or professionally. How to succeed in business is not something that should faze you.

business tipping point

Image by Paul Keller

Today I’m taking about 5 points- basically tipping points which are the difference between business success and failure…

Taking Things Personally

In life and business we begin with an idea, usually our own idea and that is why we believe in it and its goodness. We think it’s perfect and practical and pitch it to other people…potential partners, investors, bankers, store owners and so on.

Everything is great until someone tells us all or any of the following:

  • Your idea sucks
  • I’m not buying this
  • I’m not interested
  • I’m not investing
  • I cannot lend you money
  • I can’t partner with you

All or any or many of these statements feel like someone threw cold water on your face and what you do is…you take all of this personally. You take their rejection or doubts as a reflection of who you are and how you think. Most likely you stop believing in your idea after this. You abandon it!

This is where you go wrong. You need to take a good look at your idea once again, revise it but don’t abandon it or stop believing in yourself.

Worrying Too Much

Most people spend too much time and energy worrying about success or failure. In the process they never try anything that they want to. Of course business is risky…every decision in life carries some risk. You don’t stop doing things because they are risky. You would never step out of your home if you did. Stop worrying, start doing!

Sitting on a Fence

Having an idea and mulling over it is like sitting on a fence. Go out there and do something about it. Make a few samples and distribute to buyers, friends, family, carry out an online survey to see what people have to say about your idea…do something! Act!


One of the biggest things you can do that costs nothing is say “thank you”…say it often and say it better each time you do. To your partners, family, friends, customers and employees…gratitude shows people you love and appreciate them. That’s more precious than money.

Gratitude is a free tool for customer relationship management and employee retention.


  • Keep the focus
  • Stay calm and collected
  • Be open minded
  • Don’t be deterred by failure or rejection
  • Be open to experimentation
  • Listen to your critics

Your attitude determines your altitude…while it’s not possible to always have the right attitude you can try to be focused, positive and better!

Success and failure are so close…you embrace one and reject the other simply by choosing to think, behave and act in the right way at the right time.

About author

Mariam Noronha
Mariam Noronha 101 posts

Dr. Mariam Noronha is a staff writer for who is also a teacher with over thirteen years of teaching experience. She has taught a wide range of management related subjects and has authored and presented papers at national and international seminars and conferences. An avid reader, researcher and writer; she has authored numerous articles in the copy writing, fiction, web writing and travel writing genre. She has a PhD in Business Administration. Mariam blogs for a number of business blogs and provides consultancy to aspiring entrepreneurs with regard to business planning, branding, product development and promotion.

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  • Excellent article. Keeping energy during tough times is difficult. The hardest part for me is sales. Putting yourself out there and hoping someone you’ve never met before likes you enough to write you a check is always tricky.