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Small Business Video Marketing Tips for 2013

One of the highly regarded effective ways of advertising products and services of a certain company or establishment is through video marketing. It is a promotional strategy used by lots of businesses to advertise and promote using short but persuasive videos highlighting what they offer. Today, it is one of the most successful ways to spread awareness to everyone.

video marketing

Photo credit: Neil. Moralee via photopin cc

A great example is Atlanta Video Inc. as it’s highly reputed to help businesses get the attention of targeted audience and prospective clients they plan to have.

In blogging for example, which offers only texts and photographs, being involved in video marketing levels up the method of a business’ advertising. It often makes a website more appealing and visual to everyone.

Indulging in video marketing makes it more comprehensive and easy for prospective customers to understand what a certain business aims to partake and contribute to its market. It lets the audience, in some way; get a surreal experience on a product or service by just watching a video presentation, which texts and words could not do.

Today, more and more companies are getting attracted to video marketing. A company’s scale almost is no longer a factor; even small businesses takes advantage of it. However, there are still things you need to consider before being involving in small business video marketing. It is not only enough that you have all the equipments and gadgets in making a video presentation.

These are some tips that will be able to help you in creating an awesome small business marketing video especially if you are planning to start it up this 2013.

Know Your Targeted Audience.

The perfect way to come up with an excellent video is to know what kind of people will watch your video. Basically, genre is important. If your clients are food business owners, it is impractical to let them watch videos about gadgets and computers. Decide on your audience first and afterward come up with a video plan.

Just Keep It Cool and Realistic.

Sometimes, in order to come up with a great video, you need to show a bit of imperfections in it. It would be more catchy and appealing to the audience if they see a video that seems to be realistic and unscripted rather than watching a scripted video from beginning to end. Also, spice it up by adding humor, which instantly makes the video fun. It will leave a more lasting impression to the viewers.

Make a Good Story Line of the Video Presentation

Though it is good to be direct to the point, making a story line and creating a path on how your presentation goes would be additional charm to the video. It helps viewers to fully understand and grasp your vision and goals. Making an introduction perhaps, before promoting a certain product or service and leaving the video with a question at its last part would help a lot in inspiring and motivating viewers to act on it.

Check the Visual and Audio Quality of Video Presentation at All Times.

No matter how much your budget for the video needs its effects excellent. If the audio and video quality is not superb, it weakens the video immensely.Therefore, before release or publishing, make sure you’ve captured visuals and audio perfectly.

Make an Informative and Easy To Comprehend Videos

It is important that after watching the video, the viewers must have fully understood the aim and goals of the product or service they are watching. Also, use simple wordings on your ad thoughts in order to avoid confusion among the viewers. Make your video short, simple, comprehensible and appealing.

About the Author: Bill Brown is a professional at Atlanta Video, Inc. Atlanta Video, Inc. has been producing broadcast programming since 1976. Atlanta video produces commercials, music videos, training videos, and more. If you like to create video for your business, find video production in Atlanta.

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SMB Authors 1039 posts

This article is one of the excellent contributions from small business owners, decision makers and professionals.

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  • paul,

    Good ‘funneling’ idea!

  • paul

    Also try to include a feature or two about your product to entice the viewers and attract more interest. Leave them the point of intrigue for them to seek for more juicy information about your business or your product.

  • Kasra Design,

    Well said! Such way to market a product is no longer effective. Creating a video people love is the key in converting prospects into leads.

  • One more tip, stop selling through out the video. Let the audience connect with the video and teach them something. We should see the bigger picture and start from there.