FreshBooks cloud accounting app

Buffer No More: That’s What Streaming Video Is For

Back when streaming video first hit the Internet, it was no surprise when the viewer had to wait several minutes for a large data file to transfer. Faster Internet connections and hosting environments have eliminated the need for video buffering.

video streaming

photo credit: IceNineJon via photopin cc

That is as it should be. Any company offering video streaming shouldn’t be a bottleneck. Cloud storage and a good content delivery network (CDN) can make sure the company delivers video as quickly as possible.

What is Buffering?

Buffering can be caused by a number of bottlenecks. Bottlenecks can include the server hosting the video, or a slow Internet connection “” either at the hosting server or the end-user’s computer. The company website should never be the cause of buffering when a wide range of cloud hosting services is available to deliver content fast.

Streaming video loads data to the viewer’s computer in a “stream” of bits instead of requiring the user to download the entire video before viewing it. Buffering occurs when slow network connectivity or server resources don’t load the video faster than the end-user’s computer plays the content. This means the streaming bits need to catch up to the viewer’s computer. The end result is the wait time required before continuing to view the video.

What a CDN Can Do for Streaming Video

CDNs provide constant, fast streaming to end users, and they use multiple servers in a data center to stream data directly to users. The quick response time and fast streaming let the user view the video immediately, with no annoying buffer interruptions. The streaming is completely invisible to the user, and any other applications running on the web server aren’t affected, even if several users view a video simultaneously.

Additionally, CDNs disperse data across several geographic locations. This means that the data is physically closer to the viewer. Even though data transferred on the Internet seems like it’s transferred quickly from wherever the host is located, data physically closer to the viewer has less distance to travel, so it’s served up faster in the browser.

CDNs are perfect examples of cloud hosting power. Cloud hosting uses several servers to serve up web pages and applications to users, so space and processing power aren’t sacrificed on the main web servers. CDNs can take a slow, over-processed dedicated server and turn it into a media library for content-rich web applications that require high storage requirements.

About the Author: Jennifer Marsh is a software developer, programmer and technology writer and occasionally blogs for Rackspace Hosting.

About author

Rackspace Hosting
Rackspace Hosting 7 posts

Rackspace Hosting is the service leader in cloud computing and founder of OpenStack, an open source cloud platform. The San Antonio-based company provides Fanatical Support to its customers, across a portfolio of IT services, including Managed Hosting and Cloud Computing.

You might also like

Investing

Three Questions to Answer Before Trading Forex

Trading forex is an attractive and potentially profitable option for many people to undertake alongside working a full-time job. To become successful requires spending a lot of time researching and

Tips

What is Your Biggest Business Failure?

It’s time to contemplate and make a confession. I would like to share my biggest business failure in my entrepreneurship career. Before you get any negative impressions, let me explain

Tips

5 Easy Ways to Increase Your Small Business Blog Traffic and Visibility – Guaranteed

I browse the blogosphere for entrepreneurship, small business and make money online blog posts, and I am surprised to learn that many top notch blogs are not well-visited. Of course,

Also From The Business World