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Ben Johnson

Ben Johnson is the Alliance Manager of Logoinn

RECENT ARTICLES FROM Ben Johnson

Importance of Colors Utilized in Logo Design



If you are like many business owners, operators and managers the world over, you may have paid little attention to your firm’s logo. The fact is that by overlooking the importance of your logo you actually may be making a critical mistake when it comes to your overall business operations, when it comes to the success of your business venture.

With… Click here to continue »

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Don’t Let Your Logo Deaf and Dumb on Every Occasion



Google logo - Igor Stravinsky birthday logo

Google’s Stravinsky logo

A logo is the most significant element of branding strategy as it establishes and promotes a successful brand name, while representing a firm’s usability and trust as a brand. A well designed logo communicates to the public and conveys the message about your business and target market. But sometimes having a same design creates boredom and people start to understand your business… Click here to continue »

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Who would you VOTE for… A Freelancer or a Logo Design Company?



freelancer or logo design companyIf you are a business owner or about to start a business in the near future, you would either need logo modifications for your existing logo or a complete killer logo for your new business. In any case, you would need a logo designer. Now there are types of logo designer. Some of them work independently as freelancers, while some of them work for different logo design companies.… Click here to continue »

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Progression of Logo – Mercedes Benz



Mercedes Benz

Mercedes Benz is world famous for manufacturing automobiles, buses, coaches, trucks and bicycles. Their first automobile was manufactured in 1886 under the supervision of Karl Benz, the pioneering founder of the brand along with the partnership of German engine designers, Gottlieb Daimler and Wilhelm Maybach.

The marketing history of this huge brand dates back in 1902, when the patented name ‘Mercedes’ was first registered.

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What Three Mistakes in Logo Design Can Destroy Your Business Identity?



logo toastOne of the most satisfying tasks while setting up your own business is developing your business logo. Logo is a symbol that identifies a company, and is often used to project a company’s intended image.

A well designed logo is not only attractive but also simple enough to tell the purpose or nature of the company easily. Such a logo shows that company has strong commitment to… Click here to continue »

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