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Small Business Owners: Putting Web Presence as Top Priority in Your Business Plan is Paramount

web presence

Embracing the web

Small Business Owners – here are what you’ve missed by not having any web presence for your business: opportunity and competitive advantage. Learn why you MUST go online for the sake of your business.

Placing web presence on highest priority in your business plan is no longer a smart move. It’s a mandatory move.

No matter what you’ve planned for your small business: search engine marketing, social media marketing, or simply setting up your first business website –…

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How to Use Your Business Blog for Brand Evangelism

brand evangelism

Business blogger

Blogs are no longer function as diary or journal – they are now branding tools, either for the purpose of personal or business branding. How to use blogs for brand evangelism purpose?

I remember the early days I learn about blogging (way before I started to think about the possibilities in make money online via blogging) – blogs are full of personal stories, rants, raves, and more. Since then, blogging has entered the business-slash-money arena and blogs are no…

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8 Reasons Why Your Small Business Needs A Website

business website

Business website

According to studies done last year by IDC about 46% of small businesses still don’t have websites.  So basically this post is dedicated to business owners who don’t believe the internet can significantly  improve their businesses – the only problem I have here is how am I supposed to reach them when they are never on the internet? Small businesses owners: If this post magically reaches you some how or you finally decided partake in this modern marvel…

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How to Brand Your Business Email Communication Like a Pro on a Shoestring Budget

email communication

Email in a box

Small business owners are experts in minimising costs and maximising results. In your business email communications, using the right software can help you boost your sales and business branding on a shoestring budget.

Other than a Webpreneur, I am also a Web and Graphic Designer. I do understand that in order to succeed, small businesses need to brand themselves properly.

Creating poor company logo will destroy your business branding. Setting up a…

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7 Steps towards Building Your Brand Online

corporate-identity

Build brand online

The term “Branding” has been a business buzzword for many years. But many business owners fail to understand the core concept of the term beyond corporate logos, presentation & marketing jingles. Effective branding is all about letting your customers know who you are, what you can do and how you do it. Due to the recent economic downturn, more customers are spending time and money on-line than ever before. That’s one of the primary reasons why it’s very…

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Are Small Business Owners Wasting Their Time with Social Media?

Small business and Twitter

Small business and Twitter

Social media has been buzzed as something that every small business owner should include and give more priority in their business plan.

I do believe the power of social media to small businesses, but entering a year into social media, I start to wonder whether small business owners are wasting their valuable time, mingling with social media or not.

Let us take Twitter for example.

I, like many small…

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How to Manage Your Small Business Online Reputation Well

Thumb up

Thumb up

There is something that many small business owners fear of today: Managing their online reputation in the era of social networking.

We all know what Twitter and Facebook are, but what fears us is how they affect your small business branding and reputation, online.

Here are a couple of facts about the power of social media, referring from an article published on The New York Times online.

According to a survey by the Opinion Research Corporation,

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How to Rebrand Like a Pro: A Case Study

Business rebranding

Business rebranding

Rebranding is one of the most important business decision making, and often one of the most daunting ones. You can make or break your rebranded product or service simply by doing rebranding the wrong way.

The rebranding process itself is simple – If you felt that your company or product/service’s logo is boring and no longer translates your vision as effective as before, you might benefit greatly from rebranding; If you felt that your business website is awful, you…

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Why Small Businesses Have to Step Up in Web Presence to be Competitive

web presenceSmall business owners are among the group in the community that are slow to adapt web technologies to pursue new market, enhance branding, and serve customers.

I have just stumble on a news piece on USnews.com reporting that, although everyone seems to have some sort of web presence, small business owners are notoriously slow to adapt web technologies – A report by…

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Small Business Blogging Benefits

grow your small businessSmall business owners, I’ve said this a thousand times, and I will say this another thousand times again: Start blogging about and for your business.

No matter what your small businesses are, either online or off line, you have to blog, for the sake of your business.

Having a business website is not enough these days. Your business website is great for informational or order-taking purposes; Having an online support is nice, too, but it is often limited to some…

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Who would you VOTE for… A Freelancer or a Logo Design Company?

freelancer or logo design companyIf you are a business owner or about to start a business in the near future, you would either need logo modifications for your existing logo or a complete killer logo for your new business. In any case, you would need a logo designer. Now there are types of logo designer. Some of them work independently as freelancers, while some of them work for different logo design companies. So if you want a logo designer for your project, which logo…

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