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Brochures for Guerrilla Marketing
(No Ratings Yet) Loading ...Guerrilla marketing is basically bootstrapping marketing activities to achieve maximum impact.
The use of brochures in guerrilla marketing for retails is common, and as long as people still walk on sidewalks, brochure marketing will always be important to bootstrap your marketing.
What should be included in the brochure?
Obviously, you may want to have your contact info in it - don’t forget to put a simple map, too.
You also want to get your message across in bigger font and in lesser word counts. Passer-bys have limited attention span, and might only look at your brochure for 1 or 2 seconds and then throw it away. Be attention grabbing in less wording.
For example - “For limited time only - you can have a 20% discount on selected items in our store” can be written, in big and bold, “20% OFF TODAY - ACT NOW”
Colour or Black-and-White?
Colour or black-and-white printing? Simple question, supposedly simple answer, but tricky to decide.
To command quality, colour brochure printing should be your choice over the B/W counterpart. However, B/W brochure printing is definitely cheaper.
In my opinion, whenever your budget allows, choose colour brochure printing.
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