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Huge Business Potential in a Niche Market: Assistive Products and Services for People with Disability
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In today’s fierce competition and challenging recession, running a business that serve a niche market remains lucrative.
Here is one of the niche markets that have all the capability to thrive today: people with disability.
People with disability: Under-served niche market
Even in today’s multi-faceted society and well-promoted equal opportunity policies, people with disability throughout the world remain under-served and, unfortunately, often discriminated.
Not only in treatments, people with disability often ‘rejected’ to certain opportunities.
If you are an entrepreneur that is interested in tapping this huge market and want to make a difference, the window of opportunities is still wide open, in my opinion.
What to offer to this niche market
Businesses that cater the market of people with disability, such as Enablemart, essentially offer technology products and services that help people with disability to be more productive.
Assistive products and services, such as voice recognition software, large print computer keyboard, touch screen, and wireless switches, are distributed by companies like Enablemart to education institutions, city councils, businesses and other organisations that work closely with people with disability.
How to be a assistive products and services distributor
As straightforward as other products’ distribution, you can simply contact and network with manufacturers. Sole distributorship is a better idea, so you can cover ‘ground’ more thoroughly with the brand you market.
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How to Better Search for Business Opportunities Online
(No Ratings Yet) Loading ...I spend hours during my day to seek for business opportunities online, about triple the time I actually work on my business.
The time I have invested allows me to learn about new business opportunities and take a couple of great business opportunities.
I usually seek business opportunities online in:
- Web forums: SitePoint, DigitalPoint and the likes - many hidden opportunities here, but beware of scams!
- Online marketplace: SitePoint Marketplace and the likes - I somewhat prefer marketplace with paid listing that naturally screen-out ‘unwanted’ listings.
- Search engines: Google, Yahoo! and the likes - The most common, but powerful source of information.
- Business online publications: Entrepreneur.com and the likes - This includes blogs, I mainly look for benefits, recommendations and reviews of the business opportunities offered.
The new search tool I found
I recently came across a different search engine that help me in searching for opportunities, namely RankNoodle.com.
It looks just like the other search engines I have used to search for business opportunities, but this one has caught my eyes - it is the human involvement in search results.
To explain better, let us use the term I searched yesterday - ‘business opportunity‘ and ‘franchising‘.
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