Posts Tagged ‘marketing’
Marketing Protest
June 27th, 2008 | Author: Noobpreneur | 1,058 views
Maybe it’s a bit late, but I would like to highlight one of the most provocative and innovative way to market a product.
Tung Desem Waringin, titled ‘The Number One Motivator in Indonesia’, pre-launched his second soon-to-be-the-best-seller book, Marketing Revolution, in a ‘rather’ unusual way.
How he pre-launched his book
He charter an aeroplane, flew it to a field in Banten area, West Java, Indonesia, and throw money down as well as his seminars admission tickets – all valued at…
Posted in Paranoia Marketing
May 25th, 2008 | Author: Noobpreneur | 1,950 views
Here I coined a new phrase for you – Paranoia Marketing :)
What is Paranoia Marketing?
Paranoia marketing simply means marketing to the paranoid.
Paranoid of what?
Many things that involve the following statement: “I’m afraid I’ll run out of money 5 years after I retire.” “I don’t want to open a business – it’s too risky… what if I have to handle stealing emplooyees? What if I’m pushed out of the business?” “I don’t want to…
