Posts tagged as:
monitoring tool
I have written about monitoring your business website performance monitoring and search engine ranking a while ago.
Please allow me to highlight the importance of your online business website monitoring again.
Online business owners often forget what’s best for your online business, especially in the back end - your business website performance. You often focus too much on your marketing effort and designing the look and usability of your front-end, but forget to secure your back end operations.
Database backup, transaction management, bug fixes, spam elimination, security hole fixes, etc - all is important and crucial to support your online business front-end. You need to monitor your website performance to spot such potential problems, fast.
Why you need to centralise your online business monitoring
Either hiring a techie or DIY, consider to centralise your online business website monitoring.
Why centralise?
Logically, you will want to control your website performance - availability, load, responsiveness, functionality, search engine ranking, traffic and user experience - on a single place. This is to cut the cost and complexity of website management.
I use website monitoring services before - I have mentioned above, about my articles in web performance and search engine ranking monitoring.
The services I use are great. However, I desperately need to monitor many, if not all, my web properties, and having multiple tools to do so is quite resource consuming and difficult to manage.
Tool to centralise website monitoring
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I own many web properties - I’m currently investing my time and resources to web properties due to the ever-growing market capitalisation of Internet business and investment.
Not only monitoring my web properties’ value and revenue, I also monitor my websites’ performance in the eye of search engines.
Why search engines? You promote to people, not to search engines!
Well, yes - that’s why search engine is paramount for your Internet business and web properties. Simple, search engines are your marketplaces - You advertise, promote and optimise your websites in order to achieve better placement in the them.
If you often heard about the over-emphasized Google PageRank, it’s because PageRank is one of the important indicator of how Google, as a search engine, view your site - eventually, it affect your placement in the search engine result pages.
Search engine ranking
Search engine ranking indicates where your websites are in the search engine result pages. The aim, of course, is for your website to be listed in the first page, usually the top 10 website for a certain keyword.
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