I have been involving in online business for more than 3 years. During that short 3 years, I’ve seen quite a lot, especially in one issue: When it comes to business websites, looks can be deceiving.
There is one major misconception in measuring a worthiness of a website: A website with well-designed front end doesn’t necessarily means that the website is high in quality. On contrary, a website can have dull front-end design, but extraordinary content and products/services to sell.
How to measure the “real” quality of an Internet business
As a webpreneur, my job is to make my site the best in both worlds: My business website should be both pleasant to the eyes, as well as offer quality content, products or services inside.
A different issue arises when I am going to buy a promising website; I do know that front-end design is a good selling point, but what matters to me is what’s going on in the background: The traffic stats, the popularity of the site, the seller’s background and many others.
Obviously, you need to know the answer very well to those issues.
Why knowing your site’s stats matters
Not only for yourself, knowing what’s going on in the back-end is also important when you are looking for leverages – typically business funding – to help your business website grows well.
That being said, there will be a time that you need to partner with others to grow your Internet business, for some reasons: You probably need capital to grow your web business well, typically by attracting investors, partners and/or advertisers and entice them to invest in your web business.
Now, the question is: How to let your potential investors, partners and advertisers know that you have a promising Internet company? How to persuade them to invest, partner and advertise with you?
How to show that your online business is growing?
There are actually many things you can do to “brag” about your online business. The best way is by showing interested parties stats, graphs and other supporting materials – presented in visually appealing ways – such as Investor’s guide, advertisers’ kit, media kit, etc.
If you are looking for a guide that can help you measure your web business’ growth, I do have a good resource to recommend – please feel free to share what you think…
Measuring your online business growth
Disclaimer: I receive incentives to share my views on this particular blog post, but all of the opinions are my own. My blog is a part of an online influencer network for Business on Main.