Ask people about 2020 and you’ll get mixed responses. We’ve been forced to eat, sleep, think and live in entirely different ways. Home workouts, toilet roll hoarding and painful Zoom calls have all become staples of daily life. It goes without saying that the way consumers interact with brands has changed too. 39% of global consumers tried new brands this year, and 83% will continue to buy from newly discovered brands. (Bazaar Voice) 45% say they’re using their mobile phone … Continue reading Five New Consumer Shifts That Will Last Beyond 2021