Debenhams is the latest in a long line of retailers that have entered liquidation after failing to innovate and connect with younger consumers. It’s crucial for all businesses to keep up with modern consumer demands in order to stay relevant and avoid a similar demise. Generation Z, especially, are the up-and-coming buyers, so it’s important to take their specific shopping habits into consideration when carving out your business plan. But what exactly do Gen Z, or Zoomers, expect from a … Continue reading Four Things Generation Z Want From your E-Commerce Business