Search engine marketing (SEM) platforms are absolutely necessary. However, there are still businesses out there that do not seem to think so. Toys R’ Us, JCPenney’s, Brookstone. These behemoths have all failed to do one thing – adapt. Prior to search engine marketing, companies had to rely on fixed advertising budgets that focused on promoting their brand, products or services across a specific marketing channel such as radio, print or television. This is no longer the case with search engine … Continue reading An Ode To SEM