Archive for the ‘marketing’ Category
10 Secrets to Creating Profitable Space Advertising
This is a guest article by John Schulte, the President of the National Mail Order Association
Introduction to Creating Profitable Space Advertising… 10 secrets to doing it right!
No matter what business you’re in, learning to create good advertisements is a vital skill. Arguably, it’s one of the most important sales and marketing skills you can obtain.
Even if you hire an agency, you will need some basic understanding of good advertising so you can judge if the ad…
Social Media and Your Business
Today there a number of social media tools that are available to you which will make your customers choose your services and products over your competitors. You must make sure that you do not lose your customers at any stage of your sales cycle. If you do not provide a unique experience, then you are likely to lose them to your competitors. Therefore, you must make try to find the best social media marketing tools to impress your customers.…
How to Brand Your Business Email Communication Like a Pro on a Shoestring Budget
Email in a box
Small business owners are experts in minimising costs and maximising results. In your business email communications, using the right software can help you boost your sales and business branding on a shoestring budget.
Other than a Webpreneur, I am also a Web and Graphic Designer. I do understand that in order to succeed, small businesses need to brand themselves properly.
Creating poor company logo will destroy your business branding. Setting up a…
Developing Profitable Product Concepts
Toyota Corolla wire-frame
This is a guest article by John Schulte, the President of the National Mail Order Association.
It’s very hard to describe how to develop the merchandising ability of looking at things and automatically seeing how it could be sold. It’s part experience, part learned knowledge, part natural instinct. I can only write examples when they come to me.
Hopefully through example you will learn to relate and assimilate. You must practice your product development skills every day. You…
Top SEO Scam – Guaranteed #1 Spot
Every online business wants to be in the number one spot of the major search engines. After all, being in the top position means more exposure, more exposure means more customers, and this translates to enhanced net income for the business.

Those in the market for an SEO professional, or a team, to optimize their web sites for the major search engines need to be wary of those claiming to guarantee a number one position…
Google Ad Planner: A Useful Tool for Media Planners and Business Website Owners?
Google Ad Planner
Google Ad Planner helps website owners to expose their sites better to potential advertisers and help media planners to find the right sites to advertise in. Is it really a great tool or just another so-so tool from Google?
If you are a media planner, looking for websites relevant to your audience is a real challenge. Mis-targeting means a waste of money. Even if you do spot the right ones, how can you…
Keeping Your Friends and Followers
Who loves me follow me
Your friends and followers are very vital to your success with social media marketing. Without them, your basically talking to an empty room. You know that feeling you get when you log in to your  facebook fan page and your once 200 friends have suddenly diminished  197, a feeling of disappointment and slight  loneliness  that leaves that burning question deep in your gut “was it something I said?” Well lets see if we can stop that feeling…
Direct Mail Marketing|Inside the Numbers
In a world of increasing online commerce and social networking, is there still a place for old school direct mailing campaigns? The short answer is that it depends. There is no silver bullet in marketing. In fact, several marketing strategies complementing each other will increase your ROI (return on investment) as well as brand awareness. There is more merit in determining break even calculations than forecasting revenue when you are…
Small Business Owners: Get Your Marketing Materials for 2010 Ready Today
Marketing material
Ah, year end – a time to celebrate with family and friends. It is also the time for tax preparation and any other things related to your small business.
After working hard developing a powerful marketing plan that you are sure to dominate your niche, you should get your marketing material ready before the New Year. Why? Discounts, discounts and discounts.
Let us take discount printing offered by custom printing providers, for example.
We all know that…
Tips to Increase Landing Page Conversions
Excellent conversion
We put great efforts to get good ranking in the search engines and all our efforts will make sense only when we get the desired conversions. The secret of increasing your conversions lies in the quality of your landing pages or your web pages in general. Here are few tips on how you can increase your landing page conversions.
1. Content that can be easily understood
Make sure that your web page content is easy to understand. Keep…
Green Business: A Marketing Gimmick?
Green jobs
Getting the words out that your business is “green” is proven to be a smart business move – Is it only a marketing ploy or a real environmental-changing business campaign?
Go green issues has been hot in small business and entrepreneurship, especially in the last couple of years. In every business sector, there is highly probable a niche that is green-related: green real estates, green cars, green web hosting providers, green printing, green jobs,…





















