Marketing

Marketing

Launching a Product: Marketing your Innovation as a Designer

There are a lot of great products out there that never see success because their marketing campaign is ineffective. A good strategy can take your business to the top of… Read more »
Marketing

5 Ways to Add Value to your Business with Link Building and Web Marketing

Link building is an important part of executing an SEO strategy. Links serve as votes of confidence with Google. The more votes of confidence that Google can see with your… Read more »
Marketing

SEO: On Page vs. Off Page

Getting people to visit your business website, learn about your business, and buy from you is what business owners want. One of the ways to achieve that is through search… Read more »
Tips

3 Ways to Connect With Influencers that Will Grow Your Business

I was originally going to call this article “3 Ways to Use Influencers to Grow Your Business.” And, then it hit me. You don’t use influencers. The only way to… Read more »
Marketing

Big Splashes, Little Ripples: The Impact of Business Gifts

Promotional gifts have always been a popular way of making an impact with your marketing; after all, everybody loves a free gift. However, depending on how you choose to spend… Read more »
Marketing

4 Internet Marketing Challenges for Small Businesses

The internet has given us a marketing channel as an alternative to traditional one. Today, there is a strong need for companies to go online for many reasons – here’s… Read more »
Marketing

How Display Advertising has Evolved

Display advertising is not dead; it evolves.  Sure, there are always pros and cons with that statement, but I believe that there is still aplenty to offer with regard to… Read more »
Marketing

3 Ways to Incorporate Offline Marketing Into Your Digital Strategies

When it comes to marketing it seems that the world has been overtaken with online marketing and digital strategies. Let’s face it, many companies have long given up hope on… Read more »
Marketing

Using Online Videos to Benefit your Company

Video content entertains and informs but can also play a meaningful role in your company’s marketing. Online video marketing can add a punch to your company’s marketing efforts and catch… Read more »
Marketing

Small Business Smarts: Level the Playing Field Using Online Marketing

Online marketing is almost essential for many businesses these days, and especially small businesses. It is popular because it is relatively inexpensive compared to other traditional marketing techniques, and there… Read more »