Marketing

The History and Evolution of Marketing Operations (Infographic)
Marketing

The History and Evolution of Marketing Operations (Infographic)

Marketing has been around since at least the time of ancient Greece, where “criers” were used to advertise produce and trinkets to get consumers excited about making a trade or… Read more »
How to Track Your ROPO Ratio?
Marketing

How to Track Your ROPO Ratio?

While the number of people shopping online is steadily growing, a new study also suggests that online research affects offline buying decisions. The study by Bazaarvoice suggests that 82% of… Read more »
Affiliate Programs: What Are They and Can They Benefit You?
Tips

Affiliate Programs: What Are They and Can They Benefit You?

There is no shortage of ways for making money in the web. Some options are more profitable than others. Affiliate programs are one of the most popular ways of getting… Read more »
5 Sales Tips for Contractors
Marketing

5 Sales Tips for Contractors

Selling contracting is different from selling nearly anything else. You’re not necessarily selling a thing, a widget that you can show someone the bells, whistles, and features. Instead, you are… Read more »
Customer Pain Points: How to Find Them
Marketing

Customer Pain Points: How to Find Them

Customer pain points are the very first thing a startup needs to consider. This information needs to be ironed out long before an actual product or service idea is hatched.… Read more »
4 Common International SEO Mistakes You Should Avoid at All Costs
Marketing

4 Common International SEO Mistakes You Should Avoid at All Costs

If your business ships globally, you have the intention of expanding, or if your product reaches an international audience, then sound international SEO practices are essential. Unfortunately, not everybody is… Read more »
Don’t Shortchange Your Business by Not Engaging in SEO
Info Tech

Don’t Shortchange Your Business by Not Engaging in SEO

Reasons abound as to why business owners should have a website and why this website should be optimized; yet many businessmen still don’t keenly understand the importance of a business… Read more »
Recalibrate Your Business Strategies According to the New Buying Behavior of Consumers
Management

Recalibrate Your Business Strategies According to the New Buying Behavior of Consumers

The World Wide Web has greatly changed many aspects of our lives. Aside from improving communications, it has also impacted business advertising. It engendered new buying behaviors among consumers which… Read more »
Should You Outsource Your Business Marketing?
Marketing

Should You Outsource Your Business Marketing?

Marketing is a big part of your business. If you’re a business owner, you already have a lot on your plate. It might seem like marketing trends of today are… Read more »
The True Benefits of Digital Signage in Your Store
Marketing

The True Benefits of Digital Signage in Your Store

In any retail environment from boutique to big box formats, getting your customers’ attention can be frustrating. Digital signage has been improving retailers’ ability to get messages in front of… Read more »