Branding
6 Common Mistakes Entrepreneurs Make In Positioning Their Brands
Brand positioning is a common term used by managers when talking about increasing the productivity of an organisation. The goal of brand positioning should be to base all customer activities… Read more »
11 Creative Ways to Encourage Participation in Company Giveaways
What is a creative, less-used approach people can use to encourage people to take part in a company-branded giveaway?
These answers are provided by Young Entrepreneur Council (YEC), an invite-only… Read more »
3 Ways Branding Connects With Customers
For some firms, branding means little more than a name, logo and perhaps some company colours – and if they’re lucky and last for long enough, a company culture, mission… Read more »
Branding Faux Pas’: What NOT To Do
As we all know, businesses are built on top of brands. As soon as your company is armed with that brand and elusive reputation, it can really start to grab… Read more »
SMBs Level The Playing Field With Influencer Marketing
Influencer marketing is redefining the marketing profession in many ways. As impactful as it is to professional marketers, it is even more of a gamechanger for small businesses in general.… Read more »
Black Is The New Sexy As Per Interior Designers
Did you ever imagine that people would select black as their primary wall color? Muted colors are often the first choice of any homes and offices, unlike the darker shades… Read more »
How Community Involvement Can Help You Grow Your Business
If you’re a startup or new business, you may immediately ignore those invitations to participate in community events. Perhaps you’re not interested in setting up a pop-up tent at a… Read more »
You Will Be Surprised What Your Business Cards Really Say About Your Brand
Every serious business owner needs to invest in business cards. Unfortunately, many entrepreneurs underestimate the significance of them. You need to understand what role business cards play in your business,… Read more »
The Do’s And Don’ts Of Picking The Perfect Domain Name For Your Tech Startup
Most tech entrepreneurs invest a major chunk of their time and resources on perfecting the little things, and they forget the most crucial business function – finding the perfect domain… Read more »
9 Pros And Cons Of Registering A Trademark You Need To Know
As a business owner, you may want to consider getting a trademark for your brand name. Of course, there are both advantages and disadvantages if you decide to get a… Read more »