Branding
5 Ways To Boost Your Brand’s Reliability And Trust
While many business owners and marketers prefer to focus on flashy initiatives that appeal to consumers’ emotions, the reality is that most customers just want a brand that they can… Read more »
7 Reasons Online Reviews Are Essential For Business Branding
A company without online reviews does not exist. To not exist means international consumers can’t find you and competitors are winning potential customers. Most importantly, the potential to increase revenue… Read more »
Kylie Jenner Becomes The Youngest Billionaire – Thanks To Personal Branding (Infographic)
Who would have guessed that reality star turned entrepreneur, Kylie Jenner, would turn out to be one of the biggest success stories of 2019. Her brand Kylie Cosmetics constantly sold… Read more »
The Concept And Strategy Of A Professional Logo
A logo helps to identify a business to customers. It conveys to clients the professionalism and image of the business. It is important to have a consistent and attractive logo… Read more »
Why Branding Is More Of A Necessity Than A Luxury For Your Business
As a company, there are lists of things that need to be taken care of before money is spent on branding, so it may seem like an elective expense given… Read more »
6 Common Mistakes Entrepreneurs Make In Positioning Their Brands
Brand positioning is a common term used by managers when talking about increasing the productivity of an organisation. The goal of brand positioning should be to base all customer activities… Read more »
11 Creative Ways to Encourage Participation in Company Giveaways
What is a creative, less-used approach people can use to encourage people to take part in a company-branded giveaway?
These answers are provided by Young Entrepreneur Council (YEC), an invite-only… Read more »
3 Ways Branding Connects With Customers
For some firms, branding means little more than a name, logo and perhaps some company colours – and if they’re lucky and last for long enough, a company culture, mission… Read more »
Branding Faux Pas’: What NOT To Do
As we all know, businesses are built on top of brands. As soon as your company is armed with that brand and elusive reputation, it can really start to grab… Read more »
SMBs Level The Playing Field With Influencer Marketing
Influencer marketing is redefining the marketing profession in many ways. As impactful as it is to professional marketers, it is even more of a gamechanger for small businesses in general.… Read more »