Branding
How Do Small Businesses Develop a Unique Selling Proposition?
Entrepreneurs starting a small business need a unique selling proposition for their startups.
What is a unique selling proposition? A unique selling proposition, often abbreviated as USP, is the reason… Read more »
5 Unique Ways for Brick and Mortar Business to Build Brand Loyalty
Brand loyalty is the tendency for customers to keep patronizing a specific company’s product and choose it over others because of their perceived value of the brand. Brand loyalty is… Read more »
Top 5 Reasons Startups in Immersive Tech Should Choose ‘Metaverse-related’ Descriptive Domain Names
A descriptive domain plays an instrumental part in successful digital branding, instantly communicating your value and providing greater visibility, especially when potential customers search for metaverse-related solutions online.
‘Metaverse’ is… Read more »
Public Relations Disasters to Avoid in Small Business
Small businesses often underestimate the power of public relations. In fact, most small business owners do not see the point in investing in a public relations team. Since small companies… Read more »
12 Questions to Ask Yourself Before Writing Your Company’s Mission Statement
What’s one question every entrepreneur should ask themselves when developing a company mission, and why?
These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the… Read more »
Why Your Brand Identity Needs to Go Beyond Your Website
Your brand identity is more than your logo and your website. The way others see your company gets to the core of who you are and why you pour your… Read more »
Building a Brand on a Budget
Apple spends about $2 billion a year on marketing. Think about that for a second. That’s about five and a half million dollars per day, and no matter how successful… Read more »
How To Start Building Your Brand
When you run a business, it is crucial that you build a brand to go with it. Your brand is what people will recognize about you and, when you get… Read more »
4 Tips to Increase Your Brand Awareness
Do you ever feel like you have outstanding and unique products on the market, but they are not getting the recognition they deserve? That is because your company lacks in… Read more »
Editing Tips: Do These Things Before Posting To Social Media
Who among us hasn’t viewed a confusing, inappropriate, or downright appalling post from a once beloved brand on social media?
Answer: Nobody who’s reading this right now!
“De-branding” posts happen… Read more »