Branding
Public Relations Disasters to Avoid in Small Business
Small businesses often underestimate the power of public relations. In fact, most small business owners do not see the point in investing in a public relations team. Since small companies… Read more »
12 Questions to Ask Yourself Before Writing Your Company’s Mission Statement
What’s one question every entrepreneur should ask themselves when developing a company mission, and why?
These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the… Read more »
Why Your Brand Identity Needs to Go Beyond Your Website
Your brand identity is more than your logo and your website. The way others see your company gets to the core of who you are and why you pour your… Read more »
Building a Brand on a Budget
Apple spends about $2 billion a year on marketing. Think about that for a second. That’s about five and a half million dollars per day, and no matter how successful… Read more »
How To Start Building Your Brand
When you run a business, it is crucial that you build a brand to go with it. Your brand is what people will recognize about you and, when you get… Read more »
4 Tips to Increase Your Brand Awareness
Do you ever feel like you have outstanding and unique products on the market, but they are not getting the recognition they deserve? That is because your company lacks in… Read more »
Editing Tips: Do These Things Before Posting To Social Media
Who among us hasn’t viewed a confusing, inappropriate, or downright appalling post from a once beloved brand on social media?
Answer: Nobody who’s reading this right now!
“De-branding” posts happen… Read more »
7 Digital Marketing Tactics To Generate More Brand Awareness
Digital marketing is more important than ever as millions of Americans turn to online business and commerce. What that means for many business owners is that there is more online… Read more »
The Impact Of A Professional Headshot For Your New Business
As waves and waves of new phones come out featuring high-quality cameras, headshots are often taken for granted. Selfies taken from your smartphone are only good for your social media… Read more »
Brand Image Is Important For Your Online Startup: How To Enhance It?
Brand image is everything – all of the big companies recognize and abide by this statement. So, if the big companies convey subservience to brand image, where does it leave… Read more »