Apple spends about $2 billion a year on marketing. Think about that for a second. That’s about five and a half million dollars per day, and no matter how successful… Read more »
When you run a business, it is crucial that you build a brand to go with it. Your brand is what people will recognize about you and, when you get… Read more »
Do you ever feel like you have outstanding and unique products on the market, but they are not getting the recognition they deserve? That is because your company lacks in… Read more »
Who among us hasn’t viewed a confusing, inappropriate, or downright appalling post from a once beloved brand on social media?
Answer: Nobody who’s reading this right now!
“De-branding” posts happen… Read more »
Digital marketing is more important than ever as millions of Americans turn to online business and commerce. What that means for many business owners is that there is more online… Read more »
As waves and waves of new phones come out featuring high-quality cameras, headshots are often taken for granted. Selfies taken from your smartphone are only good for your social media… Read more »
Brand image is everything – all of the big companies recognize and abide by this statement. So, if the big companies convey subservience to brand image, where does it leave… Read more »
As we journey through unprecedented times, marketers and public relations professionals scramble to pivot messaging sensitive to our changing world. One brand receiving much attention in our current climate is… Read more »
Customers are the lifeblood of any business, and one thing that is true of any company is that given a long enough timeline you will always lose customers. For this… Read more »
Influencers are very much where it’s at in the modern world and they are being used by big and small companies all over the world to help create solid brands… Read more »