Branding
Corona Beer In The Coronavirus Age: How Established Companies Should Tackle A Rebrand
As we journey through unprecedented times, marketers and public relations professionals scramble to pivot messaging sensitive to our changing world. One brand receiving much attention in our current climate is… Read more »
6 Inventive Ways To Get Your Brand To New Customers
Customers are the lifeblood of any business, and one thing that is true of any company is that given a long enough timeline you will always lose customers. For this… Read more »
3 Tips On Getting Mentions From Influencers
Influencers are very much where it’s at in the modern world and they are being used by big and small companies all over the world to help create solid brands… Read more »
5 Ways To Boost Your Brand’s Reliability And Trust
While many business owners and marketers prefer to focus on flashy initiatives that appeal to consumers’ emotions, the reality is that most customers just want a brand that they can… Read more »
7 Reasons Online Reviews Are Essential For Business Branding
A company without online reviews does not exist. To not exist means international consumers can’t find you and competitors are winning potential customers. Most importantly, the potential to increase revenue… Read more »
Kylie Jenner Becomes The Youngest Billionaire – Thanks To Personal Branding (Infographic)
Who would have guessed that reality star turned entrepreneur, Kylie Jenner, would turn out to be one of the biggest success stories of 2019. Her brand Kylie Cosmetics constantly sold… Read more »
The Concept And Strategy Of A Professional Logo
A logo helps to identify a business to customers. It conveys to clients the professionalism and image of the business. It is important to have a consistent and attractive logo… Read more »
Why Branding Is More Of A Necessity Than A Luxury For Your Business
As a company, there are lists of things that need to be taken care of before money is spent on branding, so it may seem like an elective expense given… Read more »
6 Common Mistakes Entrepreneurs Make In Positioning Their Brands
Brand positioning is a common term used by managers when talking about increasing the productivity of an organisation. The goal of brand positioning should be to base all customer activities… Read more »
11 Creative Ways to Encourage Participation in Company Giveaways
What is a creative, less-used approach people can use to encourage people to take part in a company-branded giveaway?
These answers are provided by Young Entrepreneur Council (YEC), an invite-only… Read more »