Tag "marketing strategy"


Why Branded Merchandise is Changing The Marketing Game

Creating a personalised customer experience has become the holy grail of marketing in the 21st century, and using branded merchandise is a savvy way to blend personalisation with brand loyalty.… Read more »

Why Your Marketing Strategy Needs Media Management

A good marketing strategy can make or break a business. But with so many different marketing channels, it can be hard to figure out your media budget, where you should… Read more »

Could Online Giveaways Propel Your Business to the Top?

Granted, not a lot of businesses like to give out free products to their customers because of the instant monetary loss. However, online giveaways could prove to be the ideal… Read more »

3 Quick Legal Marketing Tips for Today’s Small and Solo Firms

If you represent a solo or small law firm that’s irked by saturated advertising on behalf of your bigger competitors, you’re certainly not alone. After all, it can be a… Read more »

Blogging for Better Business: How to Offer Quality Content on Your Website

Blogging is an interesting beast. Many small business owners don’t see the value in adding their voice to an already crowded world of internet content, especially if they’ve never blogged… Read more »

Learning to Market in a Post-Modern World

Building a Strong, Recognizable Brand Every age has its own form of communication. There are means of communicating an idea linguistically, visually, aurally, and subtly. You’ll want to use all… Read more »

5 Reasons You’re Not Getting New Customers

Has it become difficult to find new business? You’re investing money into marketing and lead generation, but you’re not seeing much of a return. You know you can’t just stop… Read more »

3 Ways to Build Buzz Around Your Business in the Real World

Advertising is often not as effective as people initially hope. This is true for ad placements in the digital and physical worlds alike, due to the oversaturation of visual stimulation… Read more »

Creating Consumer Relationships: Using Video to Build a Bright Brand

Videos are becoming an increasingly essential type of content for businesses of all sizes. Online marketing is evolving, and videos have a number of benefits over other content types. Here… Read more »

How to Fix an Ineffective (or Dead) Marketing Campaign

Sometimes our SEO campaigns don’t always work out the way we want them to. In fact, SEO involves a lot of testing and evolving. What worked last year may not… Read more »