From blog posts to case studies to snappy posts on social media, professional content writing can take on many different forms. But content writing doesn’t have a one-size-fits-all approach. Every piece of content that you commission for your website needs to accurately represent your brand and the goals of your organization. Simply whipping up a bunch of text isn’t going to help you make inroads with your target audience.
If you want to get professional content for your website, you need to hire a writer that knows how to represent your business.
Finding Your Brand Voice
When you hire a professional content writer for your website, you need to come up with an overall approach for your content. What is your content supposed to achieve? Who is your audience? Answering such questions will help creating laser-targeted content.
The top three objectives for content marketers is to drive sales, engage customers, and boost brand awareness. If you have similar goals for your content, you need to drive home an effective message for your brand. If you’re looking to influence readers, try using an informative tone that focuses on facts and statistics, so you can win over your readers with irrefutable logic. If you want to boost your brand’s reputation online, try focusing on topics and subjects that readers care about most.
Make sure that those topics are related to your website, otherwise you might end up attracting the wrong kinds of readers.
Being Consistent with Your Content
Once you have a brand voice in mind, it’s time to execute. The most successful website owners will have several different types of content going out at once, such regular blog posts, videos on YouTube, and a slew of social media posts. Studies show that the three most popular types of content include blogging at 65%, social media at 64%, and case studies at 64%.
If you want your brand voice to resonate with readers, you need to be consistent with your language across all your chosen mediums. This helps your readers identify your brand with your message or ideas.
Curating Content for Your Target Audience
Your readers have a set of interests that unites them under the same umbrella. But to keep your readers interested in what you’re posting online, you need to pick and choose content that they will find most appealing. This is what is typically known as content curation.
Today, 82% of marketers curate their content for their readers. That means strategically finding topics that your readers are interested in, finding a format or medium that your users find most appealing, and structuring content in a way that generates the most reads.
Strategically curating your content usually involves a period of trial and error. Experiment with different types of content and formats and see which one resonates the most with your readers. If something isn’t working, move on to something different and see how the results compare until you hit the sweet spot of what works best for your business.
When it comes to content, quality matters so much. You should consider hiring a content creator with a track record to craft your content. Take your time in choosing the right one, as stellar content creator is hard to come by.