Should You Outsource Your Business Marketing?

Should You Outsource Your Business Marketing?

Marketing is a big part of your business. If you’re a business owner, you already have a lot on your plate. It might seem like marketing trends of today are the wild, wild west.

Things change fast. As soon as you learn the latest and greatest method for promoting your business, something bigger and better has come along.

Many business owners are choosing to outsource their marketing so they can focus on the parts of their business that matter most to them. You’ve considered outsourcing, but you’re not sure if it’s right for your business. Melbourne Media Consulting shares tips for deciding if outsourcing your marketing is the right option for your business!

Business marketing outsourcing

The Growth of Outsourcing

As businesses streamline their processes, outsourcing is becoming a reality for many businesses regardless of industry. Let’s face it, there are always tasks you don’t want to face personally as a business owner.  Maybe you love the day to day leadership tasks, but customer service isn’t your strong suit. In that case you would outsource to a customer support team or contractors. Maybe your business is so small you don’t need an on-site accountant and instead outsource to an outside bookkeeper.

Outsourcing is allowing business owners to focus on their best talents while recruiting outsiders with different talents. Entrepreneurs like to think they can do it all! It is their business, so why shouldn’t they be able to do everything from create a logo to call customers on the phone? The reality is most of us aren’t perfect. We have a unique set of skills that we’re good at, while other things aren’t always a good fit. Outsourcing these areas where you need help can help your company reach success faster by streamlining processes!

Is Outsourcing Right for My Business?

You understand why outsourcing marketing is so important to the success of many businesses, but you still aren’t convinced it’s right for you. While outsourcing is beneficial in many different aspects of daily business, it’s especially valuable for creating an effective marketing strategy.

Marketing isn’t a passive activity. It’s not something you can think about once and then never worry about again. It’s constantly evolving. Strong marketing means knowing how to execute projects, analyze those projects, and then execute them again. This is a full-time job, and if you’re not familiar with the digital landscape, you’ll be left falling behind.

The main benefits of outsourcing your marketing come down to 3 key things: time, cost, and experience.

First, your time is important. Learning complex marketing techniques and the tech skills to back them up is not an easy task. As a business owner, you have other things to worry about.

Next, hiring an agency can cost less than hiring a full-time marketing team. This lets you have all the benefits of a full fledged team of experts without the high cost of additional salaries.

Finally, hiring a marketing agency allows you to access their wealth of knowledge and experience. They know how to run successful campaigns because they’ve done it before!

Marketing team meeting


Before you hire an outsourcing agency or expert, you need to do your research. Be aware of any marketing agency red flags so you know you’re getting the real deal.

Focus on finding a team that’s already familiar with your target audience and how to reach this audience. Take the time to communicate clearly with your new team about your expectations and goals. Realize that great marketing doesn’t happen overnight! This is an ongoing process that will take time and revisions to get right!

Ultimately, there are a lot of benefits to outsourcing your marketing. If you don’t have experience marketing in today’s world, odds are it’s smart to find an expert who knows what to do for your business. Having an agency on your side lets you focus on the parts of your business that matter most to you while your business grows!

Ivan Widjaya

Ivan Widjaya is the Owner/Editor of, as well as several other blogs. He is a business blogger, web publisher and content marketer for SMEs.