Questions to Ask Before Rebranding

There are many different reasons why you may have decided to rebrand your business. This includes revamping an outdated image, conflict with stakeholders, a bad reputation, changing markets, internationalization, repositioning, and much more.

However, rebranding is not always easy. There are a number of rebranding mistakes that businesses make, including not doing sufficient research or focusing too much on the logo.


To make sure you do not make any errors and that you get your rebranding task right, we are going to take a look at some of the different questions you should ask before rebranding.

The Right Questions to Ask Before You Rebrand Your Business

Here are some of the different questions you should ask yourself before you start the process of rebranding your business.

Why are we doing a rebrand?

There is only one place to begin, and this is by establishing the why. The ‘why’ is critical. What are you hoping to achieve? By establishing this, it is going to make it easier for you to make decisions, as you will have a complete focus on the outcome of the rebrand.

Has our customer profile changed?

Not only do you need to consider how your business may have changed but you also need to factor in your customers. Sometimes, a rebrand happens because businesses are targeting different customers. However, in other cases, the customer base remains the same.

Either way, it is imperative that you fully understand the sort of people you are targeting so that you can get the very best results.

Will this work in 5, 10, or 15 years from now?

Of course, the aim is to make sure that you do not have to rebrand again in the future. In an ideal world, you will start with your brand and it will remain consistent throughout the entire life of your business. However, it does not always work this way, and things change.

One thing you do not want to be doing, though, is rebranding your business every five years. You want to choose something that you believe is going to have staying power.

Why should people care about your brand?

Ultimately, you want people to care about your brand. However, you cannot expect people to care about your brand simply because you have told them to do so. Instead, you need to give them a reason to care about your business.

Therefore, when you are planning for your rebrand, you need to isolate who should care about your brand and why they should care about your brand.

Realtor rebranding
photo credit: Realtor Action Center / Flickr

Final Words on Rebranding

So there you have it: everything that you need to know about rebranding and the different questions that you should ask yourself before getting started. We hope that this will provide a good starting point for you when rebranding your business so that you can make sure that it is a success.

The last thing you want to do is rush into rebranding your company. A careful and considered approach is a must.