Building a Brand on a Budget
Apple spends about $2 billion a year on marketing. Think about that for a second. That’s about five and a half million dollars per day, and no matter how successful… Read more »
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How To Start Building Your Brand
When you run a business, it is crucial that you build a brand to go with it. Your brand is what people will recognize about you and, when you get… Read more »
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5 Ways To Boost Your Brand’s Reliability And Trust
While many business owners and marketers prefer to focus on flashy initiatives that appeal to consumers’ emotions, the reality is that most customers just want a brand that they can… Read more »
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5 Reasons Your Clients Don’t Like You
Your clients don’t need to give you a warm and fuzzy feeling, but they do need to trust you and – to a degree – like you. If you feel… Read more »
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The Importance of Building Your Company’s Brand
If you’re in business, you’ve probably heard how important it is to focus on building your brand. It is the number one piece of advice given to entrepreneurs, and it… Read more »
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Give Your Business the Branding it Deserves
As a fledgling business that’s hoping to grow, there’s nothing more important that your branding. Often described as the secret weapon of business, in this world of high consumerism, building… Read more »
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Learning to Market in a Post-Modern World
Building a Strong, Recognizable Brand
Every age has its own form of communication. There are means of communicating an idea linguistically, visually, aurally, and subtly. You’ll want to use all… Read more »
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6 Brand Building Mantras for Small Business: Small Things to Build a BIG Brand
Building a brand need not be a task that business owners should consider daunting and expensive. While you might have to spend some money to build a brand, I can… Read more »
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How to Create Timeless and Effective Branding in 3 Easy Steps
While developing a strong and instantly recognisable brand has always been a leading business priority, it can be an exceptionally difficult goal to achieve. This is because there is a… Read more »
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How to Create a Social Media Presence When No One Knows Who You Are
Social media is here to stay, folks, and it’s now considered to be a vital part of business marketing. Inbound marketing has a much higher lead-to-close rate than outbound marketing,… Read more »
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