Comments on: How to Use Direct Mail Effectively to Keep Costs Down

By: SSAE 16

SSAE 16 — Thu, 20 May 2010 05:04:29 +0000

I miss reading posts that are this helpful, its rare to locate them anymore recently with so many copy cats!.

By: Blackhat SEO

Blackhat SEO — Mon, 08 Feb 2010 07:44:41 +0000

This just goes to show that Internet Marketing strategies are becomming more and more covert and it’s time to step up your tactics.

By: Noobpreneur

Noobpreneur — Fri, 11 Sep 2009 06:46:57 +0000

Thanks Rick….

By: Rick @ Canadian Paper Currency

Rick @ Canadian Paper Currency — Thu, 10 Sep 2009 00:32:50 +0000

Great Post! Your blog is one I try to always read.

By: NJ Direct Mail

NJ Direct Mail — Thu, 03 Sep 2009 17:33:07 +0000

Hi Betsy, great article.

By: Amy Foris

Amy Foris — Sun, 30 Aug 2009 18:12:08 +0000

Good article. I especially like the points of importance of a mailing list, personalization and having a consistent message.
Try to find a company that does radius mailings and your list will be automatically generated around a current customer, your store, or even within a desired neighborhood.
In addition, find someone that can include variable text into your postcard so each card will be personalized. And find a company that requires a low per piece minimum mailing so you can include one of the most important things, frequency, into your mix.