Advertisement

How to Send a Sales Letter Which Actually Gets Read

sales letter tips

Sales letter that converts

As a business owner, I’ve lost track of the number of times I’ve been contacted by salesmen trying to sell me a product or service because it would “give me exposure on Youtube” or “top ranked Google SEO results”. Why the heck should I care? I want paying customers, not ambiguous advertising services.

Many people trying to sell to consumers or businesses are scam artists because they sell with the focus of making themselves money. Money is good and that’s what any good businesses should do. But you also have to sell things that people actually need. Do this by targeting a select audience whose needs your product or service can fulfill. Once you have your list of names and addresses, contact them by sending them a letter in the following format…

Get Their Attention!

You can get people’s attention in a lot of ways…

Make a reference to the recipients most recent business activities. For example, make a reference to a new product they just introduced.

If you’re selling to a people who you know have pets, ask them a provocative question such as, “Do you have too little time to care for your dog?”

You can get the reader’s attention before the letter is even opened by handwriting the return and delivery address.

Fuel Their Interest

Once you’ve gotten their attention, keep the momentum going…

Ask a question or make a statement which you know they want answers to. For example, if you’re trying to sell website design services to contractors in the Boston area, say something like , “I noticed that your business does not have a website, a tool which can be shown to your current prospects and result in more sales.”

After you’ve identified how their problems can be solved, tell them that you are the man (or woman) for the job… “I have over 5 years of experience in building websites that convert more business prospects into paying customers.”

Increase Their Desire

Now you want to tell your reader what they can expect from doing business with you by pointing out success stories. Whenever you can, speak in terms of numbers and things like return on investment (ROI) and payback period. For example…

“My most recent client increased his conversion rate by 20% and paid back his investment in less than 8 months.”

Call to Action!

People respond very well to commands. Sure, you can tell your reader to visit your website or to immediately buy something. However, your conversion rate will be much higher if you ask them to commit to small things, such as setting up an in-person appointment or free phone consultation.

Let’s say you send 500 of these AIDA letter to targeted prospects. Is your work over? Far from it! Even if your call to action tells them to call or email you doesn’t mean they will. Furthermore, if they don’t, doesn’t mean that they’re not interested in you because can easily forget. Make sure to call each of the recipients and ask them if they received your letter. If you send out customized AIDA letters you will never have to cold call again!

About the Author: Nickolay Lamm is an internet marketing specialist at InventHelp.

About author

SMB Authors
SMB Authors 1032 posts

This article is one of the excellent contributions from small business owners, decision makers and professionals.

Funding Note

You might also like

Marketing

11 Ways to Know if the Customer Niche You’ve Chosen is Too Small

How to know if the customer niche you’ve chosen is too small? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the

Tips

6 Things to Consider While in College if You Want to be a Startup CEO

Making the decision to become the CEO of a startup can be rough. It requires a huge risk, personal investment, and a lot of time. But if your dream is

Marketing

How to Promote a Brand-New Small Business

New businesses need to be advertised because people will not just naturally stumble across them. This is particularly true in the case of online businesses but it also applies to