FreshBooks banner ad

How to Grab the Investors You Need to Start Your Business

business startup funding

Tips on grabbing startup investors

With such an up and down economy, it can be discouraging to know that you need the help of investors. However, there are plenty of people who believe in small businesses and believe in the good that small businesses can do for the economy, so you might not be under quite as much pressure as you think. If you can convince an investor that they should work with you, you’re off to a great start.

Unfortunately, sometimes getting a meeting with an investor doesn’t actually mean they are going to work with you. You have to be a salesman and have a plan of action before a meeting with an investor. If you’re a first timer, don’t sweat it. Below are the four things you’ll need that will help get you to the end of the meeting with an offer:

Creating a Presentation Investors Won’t Be Able to Ignore

  1. The Presentation – Remember when you used to give a presentation in high school? You were graded on eye contact, the pace of your speaking, fidgeting and saying the word “uhmm,” and the clarity of your voice. This is exactly what you need to do when talking with investors. Practice what you are going to say before you say it. Make sure that they know exactly what you’re saying, and pause often for questions. Everyone understands that there will be a few nerves, but you want to get your point across with minimal distractions.
  2. The Facts – This is, of course, the most important aspect of a presentation. You want to make sure that you have statistics and facts to back up your claim. However, some people are caught off guard when an investor asks about facts and figures for the future. In other words, be prepared to explain everything about your specific company. You should prepare for every question and try to answer all questions during your presentation.
  3. The Creativity – You want your presentation to be creative because this is what will distinguish you from the dozens of other pitches the investor has heard. You will want to give creative examples about how your product will succeedand add in a few anecdotes to make sure you stand out.
  4. The Passion – It’s very important that you incorporate passion into your presentation. You want to show investors that you won’t give up easy. After all, if you can’t believe in your business idea, who can?

The important thing to remember is that talking with investors is one of the most difficult parts of starting a small business. Fortunately, if you take the time to perfect your presentation, nabbing those investors won’t seem so hard.

Photo Credit: youngentrepreneur.com

About the Author: Autumn Levitt gives financial advice to small business and entrepreneurs at Credit Card Help. You can compare credit cards at CreditCardHelp.com.au and obtain credit cards with an instant decision. In her spare time Autumn likes to cook and play piano.

About author

SMB Authors
SMB Authors 1038 posts

This article is one of the excellent contributions from small business owners, decision makers and professionals.

Funding Note

You might also like

Resources

Business Intelligence: Use Web Scraper Tool to Generate Leads and Analyse Your Competitors

You and I know that if you are about to enter a lucrative niche, it must have been loaded with businesses, trying to grab pieces of cake for themselves. The

Resources

Top 4 Podcasts for Future Entrepreneurs

Are you aspiring to start your own business? Do you have a great idea for a restaurant or an organization you’d like to start and maintain on a small scale?

Tips

Where to Look for a Domain Name for Your Online Business

I enter the make money online and web property investment arena by playing a scavenger hunt game, online – I spend countless hours to look for information on domain names