This is an important question to answer. We say this because most entrepreneurs out there do not want to hire a social media manager as they think they simply get paid too much for an amount of work that should be a lot cheaper. The first thing that people normally notice is that social media management is not that cheap. This is actually something that is normal since there is a lot more work connected with social media management than you may believe at first glance.
There are many things that can be said about the broader subject but we should focus solely on the social media manager at the moment. While there are dozens of other tasks that this professional will do, we will now focus only on those that are normally done on a day-to-day basis for all serviced clients and all social networks.
Scheduling Posts
This is definitely the one thing that most people already understand. The manager will spend quite a substantial amount of time scheduling posts. What many do not understand is how much time this scheduling takes. After all, you just have to stay a couple of minutes to schedule a post, right? Completely Wrong!
In order for an increased possibility of success, the manager will research the best possible content to share on social media pages – and when. This research takes much more than you may believe. Just try to find the most popular posts published today about any topic you want. Then, look at the watch and see how much it took to find great content.
Interacting With Followers
Every single content marketing agency out there will tell you that the most important part of social media management is interacting with followers. The manager will first look at the comments that have to be answered, will analyze every single interaction and will see how to best engage with the followers.
As an example, let us say that a follower posts a complaint on your Facebook page. The manager will need to understand the complaint and then respond to it. If the problem is serious, he may need to contact someone at your company and discuss the matter.
Analyzing Results And Planning Strategy Changes
Most people believe that the social media manager will post all the posts for a number of days and then do nothing except answer a few comments that may appear. In reality, the experienced social media marketer will visit your page several times every day and check the news sites when they do this.
Analyzing the results of the current content posting strategy is something that should not be taken lightly. Based on the results of the analysis, changes to the marketing strategy are done on the fly. The strategy that you have at the moment for the following 3 months will have to be changed every couple of days in the event that analytics and results showcase that this is necessary. This in itself sometimes takes half a day when dealing with larger pages.