Branding

Marketing

Creating Consumer Relationships: Using Video to Build a Bright Brand

Videos are becoming an increasingly essential type of content for businesses of all sizes. Online marketing is evolving, and videos have a number of benefits over other content types. Here… Read more »
Branding

Logo Design: What Does Your Logo Really Need? (Infographic)

Let’s face it, trying to make a company logo can be a challenge. You’ve got dozens of design options, and you may not know which ones will attract your target… Read more »
Legal

5 Steps to Secure and Protect Your Brand’s Trademark Value

The value of your business depends on building and maintaining your brand – its trademarks, copyrights, patents and intellectual property. It’s a never ending job, from startup, to IPO, and… Read more »
Branding

How Social Media Could Turn Your Startup Into a Success Story

Entrepreneurship in this day and age has changed compared to around 20 years ago. An average person today will spend close to 20% of their time on social media when… Read more »
Branding

Startup Marketing Tips for Generating Awareness

It is hard to argue against the assertion that the first year or two is the most crucial period in the life of a start-up business. Statistics show that it… Read more »
Branding

8 Unique Ways to Increase Brand Awareness in 2017

Tony Robbins often says that people overestimate what they can do in a year, and underestimate what they can accomplish in a decade (source). Like so many things in life… Read more »
Tips

Making a Big Impression with a Small Business

Small businesses influence the national economy more than their larger cousins, but it’s the big corporations that make the major headlines in most cases. When any small business is developing… Read more »
Branding

Time for a Re-brand? Signs Your Brand Name is Hindering Your Business

You’re at an industry conference chatting with the head of another company. You know your two businesses would work well together, and you are delighted with how well the conversation… Read more »
Branding

5 Photos You Should Never Use in a Professional Profile

It can be tempting to show off your quirky, smart Alecky, good-natured self when it comes time to post a new pic on your LinkedIn page or business website. After… Read more »
Q&A

Exclusive Q&A with Michael Hyatt on Goal Setting, Mentoring and Personal Branding

We cross path! I’ve been following Michael Hyatt for years, and thanks to a connector (you’re the man, Matt!) I finally have a great opportunity to have a Q&A with… Read more »