Tag "ppc"


Digital Marketing: What (Still) Works?

Advertising has come a long way over the last few decades, far beyond simple poster ads and TV commercials. With hundreds of different types of advertising, digital and other, it… Read more »

3 Smart Ways to Improve Your PPC Results

Pay-per-click (PPC) advertising can help any business reach customers that may otherwise go elsewhere with their money. Proper PPC management helps the little guys compete with the big boys, including… Read more »

Is Your PPC on Target? 11 Ways to Streamline your PPC Spend

The perfectly targeted campaign is every marketers dream. The arrow flying into the bullseye, straight into the heart and mind of the perfect consumer. Not so long ago, that was… Read more »

Make Big Gains from your Small Business Marketing Budget with PPC campaigns

Young Start-ups and Small Businesses seldom have the luxury to hire full time sales staff or run page length advertisements in newspapers. In this digital age the ubiquity of the… Read more »

Making PPC Work for your Small Business

PPC (pay per click) advertising can be an invaluable tool. If you’re a small business hoping to drive traffic to your website and increase sales of your product or service,… Read more »

Starting for Startups: PPC then SEO, or SEO then PPC?

Small business website: PPC or SEO first?Most new entrepreneurs agree that some sort of Internet marketing needs to take place. The two biggest ways that startups can create a presence… Read more »

Online Marketing: DOs and DON’Ts of a successful campaign

With over 74% of American households online, your business can’t afford not to use online marketing strategies. Techniques like SEO (search engine optimization), email marketing, video campaigns and PPC (pay-per-click)… Read more »