As a marketer one of the greatest challenges is finding customers and retaining them. Customers today are very “connected” and with it, they seek simplification in the buying process, want information, appreciate feedback and prompt service. As business evolves so do customers and hence does marketing.
As cloud computing offers businesses new choices with regard to setting up and running a business it also helps marketers to attract and track leads, explore new channels and deliver much more. Here are 4 reasons why marketers will have to embrace the cloud computing wave…
That’s Where Your Buyers are
Most social media spaces today are teeming with customers who are showing greater preference for online buying and information sharing. If you want to succeed at marketing then you have to be where your buyers and prospective buyers are. With cloud computing taking over the way we live, buy and share smart marketers will follow their buyers on the cloud.
Customer Retention through the Cloud
The primary objective of marketing is to attract new customers and retain old ones; the aim being to turn prospects in to customers. Customers today will stay with you if continually update them about new products the company is developing. This is where CRM comes in.
This is where the cloud comes in, with cloud-based CRM; marketing efforts can be enhanced by using the program to develop targeted marketing campaigns. With greater information about customers marketers can develop, design and implement targeted programs to attract new leads. Cloud-based CRM makes this simple is by utilizing search engine marketing and e-mail marketing, both of which today are a part of any good CRM platform.
Tracking Marketing Efforts
The power of cloud computing and CRM enables marketers to track marketing efforts through e-mail and the internet with greater ease. This in turn will help create more effective campaigns in the future. Powered by the rising popularity of social networks and their increasing use for business many CRM systems are now offering integration with popular social media tools such as Twitter and Facebook.
Inexpensive and easy to use tracking and analytical tools, your marketing department has everything they need to keep your business ahead of the competition.
Better Campaigns in Future
Good business must be future oriented. A forward looking approach is a must if you want to stay ahead in the competitive market place. Results are the true measure of the worth of cloud computing. Through CRM on the cloud marketers will also have the tools they need to measure success and calculate the return on investment for future campaign efforts. These inputs are invaluable when it comes to helping managers to determine which campaigns were the most effective, providing a better budgetary framework to work with in the future.
If you are a marketer looking to take our efforts to the cloud then your options include established players like Google, Amazon and Microsoft as well as emerging names in the cloud space are AppZero, Enomaly, Long Jump and Vaultscape, Flexiant, Workbooks, CloudSigma and Cloudmore etc.
What are you waiting for? Embrace the cloud!