Why Small Businesses Fail to Grow – a Study

small business failure
Reasons why small businesses fail
Remember the movie – “The Pursuit of happiness”. I hope you do remember how the protagonist of the movie was trying desperately to get his start-up business up and running; but a strange mixture of misfortunes and bad decisions played foul and left him miserable.

Well, I am not going into the details how he survived and fought like a man, and came back stronger than ever and all that blah, blah, blah. We are not that fortunate and like all mortal beings, we have to go through thick and thin in our career. We are common people who work hard to the bone to get a business up and running but eventually, in the majority of cases, the vast majority in fact, fail to make it big or find themselves stuck.

So, if you do not wish to make your business hit a wall, there are few things that you should bear in mind. Here we are going to share some tips that you should not ignore at any cost.

Get the right people on board

hiring tips

You simply cannot run a company if you do not have the right people in the right place. It is not just having hard working or smart guys on board. You need to get them motivated and make them feel that they are a part of the company’s growth otherwise; they would care little to align their career growth with that of the prospect of the company.

With the growth of the business, you will start realizing the fact that people who seemed perfectly ‘right’ for a particular role, will no longer fit the positions they hold. However, it is bad to say that thing right on their face. You need to have a gift of gab and certain share of luck to be able to do that. Do not make anyone feel offended because that will be going to have a disastrous impact on the brand image of your company.

Do not get complacent


Do not be happy with things are. There are some owners, who are hyperactive and want to take over the whole world; whereas there are some owners who seem impervious to the changes; they are happy making a living. So, you need to be highly proactive unless you do not see your business grow.

Love Your Customers

customer care

There are some business owners, who think that they can make a living without caring a fig for customer satisfaction. You cannot paint all unsatisfied customers as “bad”, “arrogant” or “crazy”, as this can lead to loss of customers. Well, take it this way; most crazy customers are likely to have sane friends and I hope you are well aware of the importance of word of month marketing.

So, do not ruin your fortune by blaming your customers squarely for all the bad things. Rather than focus on why they are so angry about and get that thing resolved and your business will grow no matter what. The bottom line is that you need to learn to Respect them and not the other way round.


This is another vital issue that can put a cap on the growth of your business. Now technologies have its share of benefits and banes. It can contribute to the overall growth of the business but at the same time, it will increase production cost invariably. The worst thing about being a small company is that you need to invest almost the same amount of money and all that to get your business run smoothly that of a big corporate giant.

Be the godfather of marketing

small business marketing

Since small business organizations do not have that much budget they are unable to compete with the major brands and this is where their prospect of growth comes to a stumbling block. But this should be the case anyone because now Google Adwords provide enough earning opportunity to compete with big brands without burning a hole in the pocket and get your share of attention. Be creative in your approach and hopefully, you will start seeing success soon.



To get the business off the ground, you need to have nerves of steel. You should not vacillate in decisions and indecisions. You need to face the truth that there will be both good days and bad days and sometimes, recession and sometimes boom. In short, you need to learn how you have to survive through thick and thin. You are likely to feel depressed if your business goes through a rough patch. Once you learn how to survive it, your business will have a flying start for sure.

About the Author: Michael Evans works for Site2you. Just try website builder by Site2You , it is fun to use.