How to Create a Great Tradeshow Convention Displays and Interest Customers

Tradeshows are among the best ways to get your business out there and in front of hundreds and thousands of potential customers. However, a lot of your success can rely on your tradeshow booth or display – something that doesn’t come easy to a lot of businesses. So, we’ve compiled a number of tips on how to create a great stand that will show your business in its best light and garner the attention you desire.

crowded tradeshow
photo credit: CPABC

Plan It

There’s a whole host of different sorts of tradeshow displays out there and it can be quite hard to decide on a specific sort or type that works for your business. You ideally should go through what you need firstly before forking out money. After all, you don’t want to end up spending a lot of money on something that isn’t as effective as it could be. So, ask yourself a few questions about what you require firstly.

  • Why do you want a booth? Is it to demonstrate an item, meet potential customers or inform people of your product or service?
  • Do you have practical needs? Will people need to sit down, do you need a demo area, will you need to showcase information to groups of people? These all dictate the sort of stand you should decide upon and can make all the difference to the success of your stand.
  • Do you have technical needs and if so, what are they? Technical specifications run from the simplest sorts – so electricity and lighting, to more complex ones such as video, security, projection screens and others. These need to be considered before you decide on the sort of and shape of your booth.
  • Other considerations for trade show convention displays? There are a myriad of other concerns that also need to be made when choosing a booth. Booths may need to be easily set up, or maybe need to be light enough for transport purposes. Some may need to be added to with time, or redesigned, while others will need to be altered in other ways to suit different needs. So, think ahead and you’ll save a lot of time, hassle and money.
Live touch experience in IFA Berlin, Germany
photo credit: Dell Inc.

Create an Experience

We always suggest to customers that by creating an experience around your booth you will have a far greater chance of getting people interested in it. A lot of businesses design booths as a holistic experience, rather than three walls and a table and chairs.

Ideally, you want to create something that’s designed to invite people to talk and come in. You want to take logistics into account and also ensure that people can find their way easily around the booth and that the traffic flow is suitable. Make sure there is enough room for people to sit or watch a product demonstration or video. In addition, consider brightness and the need for lights.

Design it

Now, get your trade show display company to design the display to fit with your needs. You’ll need to consider clear branding and ensure it’s easy to identify your company from near and far away at the show. It ideally should be simple, colourful and inviting and get your message across. It needs to do this in under 10 seconds, so simple is generally effective.

Work with your company to get it right and to ensure that it works to bring customers in and provides the most benefit possible. After all, you’ve spent your hard earned money on it and so need it to work for you.

Following these tips and discussing your needs with your trade show display company will go a long way to ensuring you have an effective solution that aids your business.