When it comes to corporate event management, it’s the little things that count. How often have you attended an event and noticed a spelling mistake, or found an error in the programme, or couldn’t connect to the Wi-Fi? Just one poor experience or one minor mistake can quickly escalate, and what was meant to be a positive branding exercise can soon become an embarrassing spectacle.

In an ideal world, you’ll have a dedicated event team or experienced member of staff who will take on the organisation of the event and ensure everything goes to plan. However, not every company has access to such primed and dedicated resources, which means the next best option is to hire some outside help.

Event preparation
photo credit: hayal.oezkan

Hiring an event management company: Why?

Whether you’re planning a company teambuilding event or a large scale business conference, a corporate event management company can take on as much or as little as you like. The company can take care of choosing and securing a suitable venue, getting delegates to the event, planning and setting up the required equipment, ensuring your branding is suitably incorporated, liaising and negotiating with suppliers, scheduling the day, and much more. Just think how much time you’ll save by handing over the responsibilities to someone who is well experienced in event management – not to mention the fact that they’ll probably do a much better job too!

Benefits of hiring an outside help includes:

1. Save time, less hassle and less stress – instead of dealing with numerous partners, you only need to deal witn one: The event management company. The company will take care of everything, so that you can have less-stress event preparation and focus on other aspect of preparing an event, such as marketing and promotion.

2. Access to trends and resources – Event managers know the ‘inside scoop’ of the industry, which can benefit you with tips on trends and access to resources, which are very helpful in making your event a more successful endeavor.

3. Save money – event management companies’ partnership with various agencies and suppliers means that you have access to better rates than those you are getting when you are DIY your event preparation.

IFLA World Congress Zurich Switzerland
photo credit: hayal.oezkan

Takeaway

More often than not, events are an opportunity to raise the profile of your company and put your brand out there. In order to make sure delegates have a positive experience, it’s well worth investing in someone with the right skills to make it happen.

So, unless you have dedicated event management resources at your disposal, you should seriously consider asking an agency or consultant to take over the event management processes for you. In the right hands, your event could present some exciting opportunities for the future of your company.

About the Author: This article is written by Kira Browdy