Are you very skilled at fixing anything around the house? Do you want to let everybody in your neighbourhood or city know you run your own handyman business? What you need is some advertising advice.
If you’re not really sure what to do, take a look at this article. We offer a few promotion and marketing tips to help you get started. We believe that with the right approach and an effective strategy you can yield the desired results. Let’s hope this helps. Read on.
Be Available on the Internet
It’s 21st century – the digital age. Ignoring the benefits of the Internet nowadays is a huge mistake. As a business owner you should use the digital space as your marketing and advertising venue. There are plenty of websites where you can promote your handyman and floor sanding and repair business and there also are loads of inexpensive options.
People should know about you. Use websites like Craigslist, MyHammer.co.uk, Angie’s List and others. These are communities where providers and customers connect. Build an impressive profile on one of these websites to attract customers.
First impression is very important. So make your profile impeccable, including the most important aspects of your business, such as places you cover, specialty areas, operating hours, responsiveness and a concise description of what you do. If you can, include customers’ reviews. It will help your target audience to trust you more.
Additionally, use social media. Sites like Facebook, LinkedIn and others can spread the word about your business faster than you think. Facebook has provided such a feature for a long time. You can create a page for your business and let the world know about it. Social media allows you to share relevant information with target audience or anyone that comes to mind.
Share videos containing more information about you and post links to your profile. Share tips on how to maintain your faucets or how to prevent gutters from becoming dirty. Show that your are an expert in this field. A great advantage of online advertising is that you can see how many people have viewed your posts. Check views regularly and update your profile. Also, respond to requests as soon as you can. Interacting with people is simply a must.
Connect with Your Customers
It’s true that the digital era brought about some changes in the way people communicate today. It also changed marketing and advertising a great deal. However, there is one method that will never go out of date. It’s called direct communication.
A great way to let more people know about your business is to hang out with people who are in your target market. Think about where your ideal customers are likely to spend their time. Is it in your neighbourhood or at a golf tournament? Which are the most common places these people inhabit?
Connect with people and advertise yourself. You don’t have to keep talking about your handyman business all the time. This may chase them away. Instead mention your business at the end of the conversation, starting with: “By the way, if you’re ever in need of handyman services, just let me know.” Then hand them your card and walk away. If you reach one person effectively, they may know ten people who would like to hire you. If these ten people are satisfied, they will recommend you on. And then your business will grow.
So, when you find out where your clients are likely to hang out, just go to them and do your best to attract them. If your target market attends various events in town, join them. You’ll both be able to have fun and expand your business.
Try Street Advertising
Another offline method to promote your handyman skills is to print a sign. Place it close to where you work or in a place your target audience likes to hang out. Don’t be afraid to show off your skills and let people know you’re reliable.
In addition, you can place a sign on your vehicle. This is one of the best ways to advertise your business. It is mobile, which means a great deal of people will be able to see it. And who knows, some of them may need handyman services. Plus, using your vehicle as an advertising tool will allow you to spread to areas you never thought you would. This sign will go with you anywhere you go.