It is always good to liven up and promote your real estate business with new and exciting ideas. Knowing your client base and providing them with useful and eye-opening promotional materials helps you become more visible. But impressing your current clients only does so much. You need to keep bringing in new potential with potent marketing promotions and strong word of mouth.
Here is a list of 5 ideas that may boost your real estate business and bring in the clients you’ve been looking for:
1. Establish Good Word of Mouth
Nothing beats a good referral. People like feeling comfortable when it comes to real estate, and if a friend or family member refers your good services, it takes away the uneasy feeling associated with first impressions. Having informational items to give away along with a referral can go a long way as well. Custom real estate business cards and fridge magnets displaying your face and business information are easy items that your clients can pass along to friends and family. Throwing in a popular sports schedule, seed pack, or something else that targets your audiences hobbies and interests are tools that continually draw the attention of potential clientele back to your business.
2. Web Management
In today’s digital marketplace it is a full time job just to keep up with the competition. Your On- and off-site SEO needs to be tip top. Your pay-per-click (PPC) campaigns need to be sound so they have a decent ROI. And blogging about up-to-date news and trends, market information, interviews, and evergreen topics keep your business looking like it is in the know and able to compete in an evolving marketplace. SlideShare is another great tool for repurposing infographics and PowerPoint projects. And lastly, submitting your site map to Google makes your website search friendly,
3. Quit Cold Calling
The trick to growing your business is to get prospects to call you. Nobody likes being hassled with a sales call, and given the resources for businesses today, it comes off a bit lazy. Yeah, it occasionally works, but it only works with your due diligence. Cold calling should be last on your list of to dos. Once you’ve established a web presence, have some solid marketing materials and a good snail mail campaign, only then does your cold calling have purpose. Having something to offer other than your sales pitch gives the person on the other end of the line something they can take away from the experience.
4. Automate and Outsource
As you grow, so does the list of responsibilities. You’ll soon notice that you can’t watch over every aspect of your business. Letting yourself become overwhelmed isn’t a healthy approach to running a business. At some point you’re going to have to step back, reassess your clients, growth, and personnel, and start to make decisions that help your business continue to grow. Automated messaging, auto responders, and websites are great tools that free up your time by taking care of the day-to-days.
Make sure you’re focusing on one target market at a time. In real estate, the grass isn’t always greener, and moving on to new territory could have you biting off more than you can chew. Don’t be overzealous. Sometimes sitting on your territory allows you to slow down and really focus in on your current location and develop your business there completely. This isn’t to say you shouldn’t eventually expand beyond your single target market, but rather dominate your target market before moving on to new ventures.