Launching a Product: Marketing your Innovation as a Designer

There are a lot of great products out there that never see success because their marketing campaign is ineffective. A good strategy can take your business to the top of your industry. Here are some tips for marketing your innovation.

Fashion designer

Know your target demographic

Who is most likely to be interested in your product? The age of the consumer you are targeting is a big concern when it comes to designing your advertising. Almost all younger consumers get their news and entertainment through digital means such as televisions, smartphones, and computers. Although the older generations are quickly joining the Digital Age, there are still some that like print media such as newspapers and magazines.

Commercials have a high impact

A good, informative television commercial can help you showcase your product in a way that you cannot with just picture advertising. Potential customers can see your product in action and get more details than they would through a printed ad or flyer. Television can also make it easier for those with disabilities to hear about your product. If you have the budget, you may consider getting a celebrity to endorse your product. You don’t have to get the latest Hollywood star either; someone that is well-known in your target demographic or even from your community can help boost sales. A local radio personality, politician, etc., can be great for local sales while not breaking your advertising budget.

Why is your product needed?

There are a lot of products out there. The ones that are truly successful are marketable because they fill a need. Customers are looking for products that give them joy to use. Products that make daily life easier have good market potential. The key is getting your idea out there so that people have an opportunity to purchase, review, and recommend them. Products can gain popularity rapidly if you get people talking to others about your product.

Know your product well

You might be amazed by the variety and depth of questions you will be asked when you launch a new product. Make sure you know absolutely everything about your product. It can be hard to look at your product with a critical eye, but it is beneficial for you to try to see any flaws. For example, your product might not be suitable for commercial use. Look again at product test results and see what problems testers seemed to mention the most.

Social media advertising

When you combine a commercial with social media advertising, you have a winning combination for your business. You can send links to your informative commercial and thus increase the spread of your message. Twitter and Facebook are very easy to use and work amazingly well with commercials because each reaches a different audience.

Canvas bag pin from Pinterest
Source: Pinterest

Plan your marketing budget

You might have a ton of great ideas for marketing your product, but you must be realistic as to what you can afford. As an entrepreneur, it is almost assured that you don’t have a budget like some of your large competitors. With good planning, you can do a lot with even a small budget. Make sure that you calculate the true cost of your campaign, and plan for running over budget a bit. You don’t want to get halfway through an ad campaign just to realize you can’t afford to keep it up.

Be determined and confident

Launching a new product is a lot easier if you are confident in your product and your knowledge about it. Customers can tell if you lack confidence. Even if you have a little experience speaking to crowds, you may want to brush up on your public speaking skills. Many local areas have public speaking groups that meet to socialize and practice speech skills. You may even find some customers at your group!

Internet and television advertising can lead to even broader distribution

If your product is successful via online and television sales, then it may well find its way onto the shelves of major retailers. There are many “as-seen-on-TV” products at popular stores all over the world. This means your product could reach millions more people that might not have been exposed to your product otherwise.

Get started launching your great idea today

If you have a great new product, you need to get it on the market before someone else does. The consumer world is highly competitive, and if you wait too long, you might find yourself in the position of losing a lot of time and money.