5 Unique Marketing Methods to Help Your Business Stand Out

Are you searching for unique ways to help your business stand out? Are you worried that the competition will continue to pass you by? Are you ready to put more time and money into your marketing strategy?

Regardless of your industry, it goes without saying that you have some competition. While there is nothing wrong with this, here’s what you need to remember: it’s your job to come up with unique ways to overcome the competition and rise to the top.

Retail marketing

While some companies continue to rely on the same tried and true marketing methods, you don’t want to go down this path. Instead, you should be open to anything and everything that can put you on the right path to success.

With all this in mind, let’s examine a few unique marketing methods that you may have overlooked in the past:

1. Handing Out Flyers

Yes, handing out flyers can cost you some time. And yes, it will set you back a few dollars. However, there is nothing better than getting in front of your target audience and providing information on what your company has to offer.

If you don’t want to tackle this task on your own, hire someone with a bubbly personality to help you out. You may be surprised at the return on investment this can generate for your business.

2. Use Rubber Stamps on Everything

This all starts with creating and ordering rubber stamps that make sense for your business. For example, you may order one that has your company name and contact details.

From there, use it whenever possible. An example of this would be stamping every envelope that you send out. The same holds true for material that you give away at conferences and when meeting with clients and prospects.

Web Summit 2017
Web Summit 2017 – photo credit: Web Summit / Twitter

3. Attend Conferences

This may not be unique to everyone, but it could be something you have overlooked in the past.

Make a list of local and national conferences for people in your industry. From there, check your budget and schedule to see what will work for you.

Even though this may be a new approach, it really gives you the chance to show your prospects what you’re made of.

4. Start an Affiliate Program

This doesn’t work for every business, but you should consider if it has a place in yours.

With an affiliate program, you pay other people a commission for making sales. It’s as simple as that.

Once you have a system in place for onboarding affiliates and tracking sales, everything will come together.

Affiliate marketing is a big business, so you don’t want to ignore this. It may be the one step you take that boosts your revenue and has you wondering what took you so long to take action.

Ikea Flat Pack direct mail campaign
photo credit: https://www.behance.net/gallery/Ikea-Flat-Pack-Direct-Mailer/1589985

5. Direct Mail

Go back in time 25 years and this was anything but a unique form of marketing. Instead, it was something that a large number of companies were doing.

However, with the advancement of technology, many people are shying away from direct mail. They’re spending more time and money on email marketing, content marketing, and social media.

This puts you in the unique position to use direct mail to your advantage. Forget about what everyone else is doing. Here’s what you need to remember: if it worked for companies in your space in the past, it can work for your business right now.

The biggest challenge associated with direct mail is the cost. This is what scares so many people away. Fortunately, once you have a system in place and a mailer that generates results, you can experience a positive return on investment.

Final Thoughts

These are just a few of the many marketing methods that can help your business stand out. Even if you’re part of a crowded industry, there are things you can do to carve out a niche and make a name for yourself.

You should never sell yourself short when it comes to your marketing strategy. Even if you have achieved success in the past, there’s always room for growth in the future. You simply need to experiment with fresh ways of spreading the word.

What are your thoughts on these unique marketing methods? Do you have any experience with these? Share your personal thoughts in the comment section below. Your feedback could help another business owner settle on a marketing strategy that boosts revenue!