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4 Benefits of CRM for Growing a Small Business

A small growth-oriented business is likely managed with the help of automated and robust systems providing better insight into it. Growth in a business means that the customers are increasing in numbers and this encouraging transformation requires the use of applications, which can help keep track of their records. Gone are the days when businesses required maintaining spreadsheets and databases manually. Tough to track and not very precise, this way of maintaining records had no value for marketers. This is where CRM plays an important role and is proving to be the finest thing that has happened to small businesses.

Here is how CRM can help:

Building customer relationship using a CRM system

1. Tracking of all customer touch points

An email, phone call, a letter or anything that helps you interact with a customer holds a lot of importance. Every communication responded to is expected to earn the business some much-needed credibility. CRM helps achieve clarity and coordination of action, and crisply holds every related entity responsible for making the entire process of customer interaction crystal clear and as yielding as possible.

2. Assisting the marketing department effectively

Maintaining a spreadsheet of sales and leads generated, or any kind of coordination and emails sent has no value unless the business can find out the outcome of all this and evaluate it. CRM offers a comprehensive tool for digging deeper into what is only superficially visible on spreadsheets. Segmenting clients into profiles by their responses to promotional appeals can help the business in the long run. A company can then evaluate who purchased what and how much and how frequently. Gaining focus and finding genuine customers is where CRM excels in helping business.

3. Better coordination amongst departments

Crucial figures, when readily available help in keeping inter-departmental activities in coordination. Accordingly, the production team can make plans to work on sales demands around any seasons or other variations when the lead conversion is the highest. Also, other teams can take notes and be ready for potential bottlenecks, and do what is required instead of passing the buck.

Business people using CRM

4. Helps in integrating content marketing channels

Communication via various channels such as email marketing, social media etc. can be evaluated from one place and tabulated logically. This integration helps employees to save resources in managing records. Also, the communication frequency across channels can be set, allowing the user to send the same message to all platforms, bringing uniformity in the brand image.

Unified Apps CRM is flexible, up-to-date and has user-centric sales and marketing support tools that help in achieving higher goals with fewer efforts. These apps are designed to keep the requirements of various types of businesses in mind and can blend easily with all types of work ecosystems.

Thus, CRM is bringing intelligence to the business market and helping to sell their offerings. This intellect is vital for small businesses to help them stay focused, motivated and well informed about the external, as well as the internal ecosystem.

About author

Ivan Widjaya
Ivan Widjaya 3348 posts

Ivan Widjaya is the Owner/Editor of Noobpreneur.com, as well as several other blogs. He is a business blogger, web publisher and content marketer for SMEs.

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