By all accounts, having a personal website is becoming more important every day. Unlike traditional face-to-face networking and marketing, creating an online presence does much of the work for you. If you have a sense of branding and work to show off, you too can create a website that will benefit your brand and bring in revenue.
Here are four reasons why you should create a personal website:
1. Accessibility Matters
Just by building your website, you’re giving potential customers access to you and your personal brand. People use search engines for everything, and they’re already spending most of their time online. With this in mind, it’s vital that you direct consumers to an online space where they can learn about you. This is especially useful because websites are accessible 24/7. But keep in mind that first impressions matter. Having a professional online presence will ensure customers will be coming back to your site.
2. A Website Is an Online Introduction
When building a website, you’re giving consumers a summary of who you are and what you offer. Thought leaders, influencers, and business owners can use their websites to showcase some of their best work and provide a sense of their brand’s expertise. Writing a good introduction is especially important for your business because it hooks customers and assures them your business is the way to go!
However, make sure you’re putting care and effort into creating your site. Including poor work or having rushed-through content is creating a poor introduction to yourself and will do more damage to your business than not having a website at all. Basically, you want to show off your best self. But that’s not the only way to improve your reputation through a personal website.
3. You Can Create a Brand
When you take time to build an online presence, you have the opportunity to brand yourself and your business. With this in mind, it’s important to know how you come off to consumers. You want to give off the ideal representation of “you”. In a way, it’s like you’re making a promise to your customers about who you are – so make sure you know what you’re selling, who you’re selling to, and exactly how you to want to come off.
Additionally, just because you create a brand once doesn’t mean you should leave it at that. Maintaining, controlling, and recreating your web presence is just as crucial as having a website because it shows customers that you care about your influence over time.
4. Good ROI
One of the best reasons to create a personal website is that it offers great return on investment (ROI). The truth is, creating a website can be wildly inexpensive when leveraging a personal website builder. It’s up to you to decide how much money you want to put into building your website. A common misconception is that the less money you put into your site the less customers will follow. However, it really depends on what you’re trying to sell and how you’re branding yourself on the site.
Investing a small amount of money on something as influential as the right website builder will help showcase your work and ensure customers keep coming back. Generally, if you create good design, writing and images, with the help of the right website builder, positive results will follow.
So, there you have it. Building a personal website is going to introduce you to consumers, help brand yourself, and be a great return on investment. Just make sure you’re updating and maintaining your website accordingly so that you’re always showcasing your best self.
Alright, folks—now go make your website!